Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Feb 01, 2024 20:02
NEW DELHI: In a major boost to the preparations of 2024 Paris Olympic Games, the Boxing Federation of India (BFI), in collaboration with the Rural Electrification Corporation Limited (REC), has been organising an elite multinational training camp at the Netaji Subhas National Institute of Sports in Patiala. 
Jan 30, 2024 20:01
TOKYO: Japanese travel agency JTB has announced a new multi-year international partnership with Major League Baseball (MLB). 
Jan 29, 2024 18:01
The Board of Control for Cricket in India (BCCI) on Monday announced the release of Request for Quotation (RFQ) for Official Partner Rights for the Indian Premier League.
Jan 27, 2024 17:01
FIFA has announced the extension of its partnership with digital payments major Visa as an official FIFA partner.  The new agreement, which runs through 2026, enables Visa and FIFA’s efforts to champion the growth of football and support players, fans and clients through an exciting programme of youth, beach soccer, and FIFAe events, and will culminate in the biggest FIFA World Cup in history in 2026. 
Jan 25, 2024 14:01
NEW YORK: TUMI has announced multiyear partnerships with the LPGA and PGA Tour, naming the international travel and lifestyle brand as the "Official Luggage" for both organizations.  TUMI's partnerships with the PGA Tour and LPGA reinforces the brand's dedication to major global sports partnerships, such as Premier League team Tottenham Hotspur, McLaren Racing, and the Professional Tennis Players Association. 
Jan 25, 2024 14:01
GOA: WTT Star Contender Goa, India's biggest international ranking table tennis tournament, has onboarded a total of ten partners to enhance the tournament’s visibility, bolster fan engagement, and elevate its prominence.  The ongoing edition of the tournament is taking place at the Peddem Indoor Stadium in Mapusa, Goa, and will conclude on Sunday.
Jan 25, 2024 11:01
MUMBAI: The Indian Street Premier League (ISPL), India’s pioneering tennis ball T10 cricket tournament to be played inside a stadium, Thursday announced the appointment of Dipak Chauhan as president – Operations.  
Jan 24, 2024 19:01
MUMBAI: Finolex Industries Limited, a leading player in the Indian PVC pipes and fittings industry, and its CSR partner, the Mukul Madhav Foundation,  have announced lead sponsorship for the upcoming physical disability Cricket T20i Trophy 2024. 
Jan 24, 2024 19:01
MUMBAI: The Indian Street Premier League (ISPL), India’s pioneering tennis ball T10 cricket tournament to be played inside a stadium, Wednesday announced its partnership with Mirchi and Gaana as its Official Entertainment Partner.
Jan 22, 2024 19:01
The Board of Control for Cricket in India on Saturday awarded the title sponsorship rights for the Indian Premier League to TATA Group for a period of five years.  The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of INR 2,500 crore — the highest-ever sponsorship amount in the history of the league.