Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Feb 12, 2024 18:02
BENGALURU: Bengaluru Open 2024, organized by the Karnataka State Lawn Tennis Association (KSLTA), has onboarded 12 gold sponsors who have pledged their support to elevate the stature of the tournament, set to take place at the KSLTA Stadium from February 12 to 18.
Feb 12, 2024 16:02
Mumbai: Viacom18 has announced TVS Eurogrip as the title sponsor for Jeeto Dhan Dhana Dhan, JioCinema’s predict and win game that launched last year.  With a rise in interactive fan engagement and continued free streaming of premier sporting action beyond IPL such as India cricket, TVS Eurogrip will be present the unique play and win along game to fans throughout the India–England series.
Feb 09, 2024 15:02
The Board of Control for Cricket in India (BCCI) has reportedly set base prices for six associate and three special partner slots for the next five seasons of the Indian premier League.  The cumulative base price for all the slots mentioned has been set at Rs 2,700 crore ($325.16 million), Economic Times reports.
Feb 08, 2024 19:02
Gulf carrier Etihad Airways on Thursday entered into an agreement with the Indian Premier League franchise Chennai Super Kings (CSK) as its official sponsor. The partnership will cover CSK's events and platforms, while its players' jerseys will display the Etihad logo.
Feb 08, 2024 18:02
NEW YORK: Emirates and the National Basketball Association Thursday announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA.   The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.
Feb 07, 2024 17:02
The Ladies European Tour (LET) has announced adidas as its Official Apparel Supplier for the next three years ahead of the 2024 season getting underway. adidas will provide uniform, footwear, and accessories to all LET staff, ensuring that they have functional yet fashionable clothing as they travel the world, working in all conditions whilst staging world-class tournaments for their members.
Feb 06, 2024 19:02
MUMBAI: In a bid to elevate the "experiential spectacle" of football legend Ole Gunnar Solskjaer’s inaugural India visit, which is hosted by Tilak Gaurang Shah, a dedicated Manchester United fan and founder of Ace of Pubs, ten brands have been onboarded for the three-city tour.
Feb 06, 2024 18:02
KOCHI: Tiger Balm, a world-renowned topical analgesic brand under Haw Par Healthcare, through their distribution Partner (Gardenia Cosmotrade LLP) in India, has joined forces with the Federal Bank Kochi Marathon (FBKM) as the official Pain Relief Partner. With a legacy of over a century, Tiger Balm is a trusted household name synonymous with care, healing, and comfort.
Feb 06, 2024 16:02
NEW YORK: Tokyo-based leading heavy equipment manufacturer Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season.
Feb 02, 2024 16:02
MUMBAI: Indian cycle manufacturer Avon Cycles Friday announced its partnership with Punjab Kings, co-owned by Mohit Burman, Ness Wadia, Preity Zinta and Karan Paul. Avon Cycles had partnered earlier with the Chandigarh-based Indian Premier League franchise in 2020 and have renewed their partnership for the 2024 season.