Technology

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Sep 07, 2021 16:09

Spurs to stage world's 1st 'net-zero carbon' football match

LONDON: English Premier League club Tottenham Hotspur has partnered with Sky to host the world’s first net zero carbon football game at an elite level.

Sep 03, 2021 06:09

Smriti Mandhana, Zaheer Khan partner Rario for NFTs foray

NEW DELHI: Indian cricket stars Smriti Mandhana and Zaheer Khan are among the first to venture into the growing world of digital collectibles by exclusively signing up with licensed cricket-based digital collectibles platform Rario.

Sep 02, 2021 19:09

Hurun India Future Unicorn List 2021: MPL, Cure.Fit in Top 4

MUMBAI: The Hurun Research Institute Wednesday released the Hurun India Future Unicorn List 2021, a ranking of India’s start-ups founded in the 2000s, worth at least $200 million, not yet listed on a public exchange and most likely to ‘go unicorn’ within 2 years (Gazelles) or 4 years (Cheetahs). The cut-off date was 31 August 2021.

Sep 01, 2021 19:09

LaLiga on MTV sees 3x reach upside in opening week: Network

NEW DELHI: Following up on the assertion made in June that Viacom18 would put the network’s might behind building reach and resonance for LaLiga amongst Indian viewers, the network’s flagship youth brand channel MTV, which "relaunched" the Spanish football league on Indian television with a campaign that promised "Zero Masala, Pure Football", has struck a chord among viewers and on social media.

Sep 01, 2021 18:09

MX Player deal in place, GameOn partners Willow TV

VANCOUVER, British Columbia: GameOn Entertainment Technologies (GET.C) has announced a partnership North America-focused cricket streamer Willow TV. The partnership with Willow TV will bring Willow TV Cricket Predictor to all of Willow’s 3.5 million homes across North America in time for the ICC Men’s T20 World Cup, taking place in Dubai from October 17 to November 14.

Aug 30, 2021 13:08

Deepa Malik 'voice' of upcoming MG Astor's personal AI assistant

NEW DELHI: MG Motor India aims to deliver a unique voice experience with a personal AI assistant in the upcoming SUV – MG Astor. The British automaker announced that the voice would be powered by none other than Paralympic athlete and Khel Ratna Awardee Dr Deepa Malik.

Aug 27, 2021 15:08

NASCAR creates new partner-driven technology platform

DAYTONA, Florida: The sport of stock car racing has a long and storied history with technology, one that has helped position NASCAR as a leader among sports leagues in the pursuit for leading-edge innovation.

Aug 26, 2021 23:08

ScreenHits forms India JV with ex-Sony Ntwrks CEO Dasgupta & EVP Gupta

LONDON: US and UK streaming aggregator ScreenHits TV has formed its first joint venture partnership with former Sony Pictures Networks India CEO Kunal Dasgupta and EVP Vivek Gupta, who will lead the premium SVOD/AVOD content curator’s expansion in the world’s soon-to-be most populous nation.

Aug 21, 2021 16:08

Formula Regional Indian Championship and Formula 4 launching in India

FIA-backed Formula Regional C'ship & F4 launching in India

MUMBAI: In a major boost for motorsports in India, FIA-backed Formula Regional Indian Championship and Formula 4 Indian Championship are set to make their debut. Hosted by Racing Promotions (RPPL), the championships will commence in February 2022, across 4 cities - New Delhi, Chennai, Coimbatore and Hyderabad.

Aug 20, 2021 12:08

TVS Eurogrip ‘technical partner’ for TVS One Make C'ship 2021

MUMBAI: TVS Srichakra Ltd., one of India’s leading manufacturers of two & three-wheeler and off-highway tyres, will power the TVS One Make Championship 2021 as ‘Technical Partner’ for third year in a row.

Subscribe to Technology