Technology

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Sep 17, 2021 19:09

NFT pack drop CPL Trail Blazers 2k21 sold out

NEW DELHI: Cricket digital collectibles marketplace Rario sold out its second NFT pack drop, further cementing the growing popularity for licensed NFTs among cricket fans across the globe.

Sep 16, 2021 15:09

Legatum leads Series E funding round in MPL at $2.3bn valuation

BENGALURU: Mobile Premier League, Asia’s largest esports and skill gaming platform, has reportedly raised $150 million in a Series E round of funding led by Legatum Capital at a pre-money valuation of $2.3 billion. This makes made it India's second gaming unicorn valued at over $1 billion after Dream11.

Sep 16, 2021 13:09

Hyperice adds Virat Kohli to its global athlete-investor roster

MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador.

Sep 16, 2021 12:09

Tech Mahindra partners sports university Loughborough

LOUGHBOROUGH, United Kingdom: Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business re-engineering services, Wednesday announced a long term partnership with world-leading sports university Loughborough.

Sep 16, 2021 07:09

Michelin confirmed as MotoGP tyre supplier until 2026

MADRID: MotoGP commercial rights holder Dorna Sports Wednesday confirmed a new three-year contract extension with Michelin that will see the legendary French firm continue as the sole, official tyre supplier to MotoGP until at least 2026. The new three-year agreement will see the partnership between Michelin and MotoGP reach the milestone of a decade racing together.

Sep 14, 2021 08:09

Hamilton says halo ‘saved my neck’ in Monza

Monza GP collision: Hamilton says halo ‘saved my neck’

LEWIS HAMILTON HAS SAID HE'S “proud” of the stewards for handing Max Verstappen a three-place grid penalty for the upcoming Russian Grand Prix, following the pair’s dramatic crash at the Italian Grand Prix that saw Verstappen’s Red Bull launched over Hamilton’s Mercedes – and praised the halo device for keeping him safe in the accident.

Sep 14, 2021 06:09

Intuit to acquire Mailchimp for $12bn

MOUNTAIN VIEW, Calif.: Intuit, the global technology platform that makes TurboTax, QuickBooks, Mint, and Credit Karma, Monday announced that it has agreed to acquire Mailchimp, the global customer engagement and marketing platform for growing small and mid-market businesses.

Sep 10, 2021 08:09

adidas India launches digital flagship store, touts enhanced UI

NEW DELHI: Leading sportswear giant adidas launched its digital flagship store on Thursday to provide an enhanced innovation, state-of-the-art UI, and interface for consumers across the country.

Sep 10, 2021 08:09

ASICS eyes 25% growth in India during 2022, to support wrestling

MUMBAI: Japanese performance sportswear firm ASICS plans to add 18 stores to its sales network in 2022 expanding its footprints in India further along with a value-based growth of up to 25% by that time, a top company official has said. ASICS on Thursday also announced its commitment to nurturing young wrestling talent in India.

Sep 07, 2021 18:09

Maths professor names Ronaldo as the GOAT using new model

LONDON: It is the eternal football question that continues to be debated all over the world, “Who is the greatest of all time?” Well, if one is to go by new mathematical modelling developed by Oxford University mathematician Dr Tom Crawford, Portuguese star Cristiano Ronaldo tops the G.O.A.T. Index.

Subscribe to Technology