Marketing

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Feb 15, 2018 14:02
Hardik Pandya to endorse Zaggle
HYDERABAD: Zaggle, a payments and group dining company, has appointed all-rounder Hardik Pandya as its brand ambassador, it was announced on Wednesday. With this association, Pandya will be endorsing Zaggle's consumer and corporate offerings which include group dining deals, corporate cards and rewards & loyalty systems.
Feb 14, 2018 15:02
GroupM logo
India’s adex to grow 13% in 2018: GroupM
MUMBAI: GroupM, the media investment group of WPP, Tuesday announced its advertising expenditure (adex) forecasts for 2018.  
Feb 14, 2018 14:02
F1 glamour quotient will remain high: CEO Carey
MOSCOW: FIA Formula One World Championship will still "be a glamorous" sports event even without grid girls at the start of each Grand Prix, F1 chief executive Chase Carey said on Tuesday. In late January, the management of Formula One announced its decision to shelve the tradition of models lining up on the starting grids before each race citing flak from the current social climate, reports Tass news agency.
Feb 14, 2018 12:02
Tiger Shroff joins celebrities with own activewear brands
MUMBAI: The active wear market is seeing more action with one more celebrity, Tiger Shroff, launching Prowl, his clothing and accessories brand. Created and owned by the Bollywood star and Mojostar, a joint venture between Kwan Entertainment and Dream Theatre, the brand is expected to retail in stores and online platforms from June 2018.
Feb 13, 2018 13:02
GroupM acquires majority stake in The Glitch in India
LONDON: WPP announced Monday that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency.
Feb 13, 2018 13:02
AC Milan laces up with Puma
MILAN: Seven-time European football champions AC Milan on Monday announced a long-term partnership with Puma which will be effective from July 1. Puma will become the official partner of AC Milan and will serve as the global technical supplier and official licensing partner of the Italian football giant.
Feb 10, 2018 16:02
csk-muthoot
Muthoot pads up as CSK principal partner
KOCHI: The Muthoot Group has announced its association with Indian Premier League (IPL) as the principal team partner of Chennai Super Kings (CSK). As a part of this association, all CSK player jerseys will carry The Muthoot Group`s logo on the front. The company has inked a three-year deal with CSK.
Feb 10, 2018 16:02
Smriti Mandhana
Smriti Mandhana to endorse Bata's Power range
MUMBAI: Bata, the European footwear major and India’s leading footwear brand, announced its association with Smriti Mandhana, the opening batsman of Indian Women’s Cricket Team.  Currently on the tour of South Africa as the vice-captain of the ODI squad, Smriti will be the new face of Bata's Power sportwear brand.
Feb 10, 2018 14:02
Kevin Garnett named global brand ambassador for AND1 08
NEW YORK: Sequential Brands Group, Inc. has announced a multi-year partnership with NBA legend Kevin Garnett as the creative director and global brand ambassador for its basketball brand AND1. 
Feb 09, 2018 16:02
hero motocorp logo
Hero bats for Nidahas Trophy as title partner
COLOMBO: Sri Lanka Cricket has declared the upcoming Nidahas Trophy 2018 T20 tri-series a tremendous commercial success, asserting it expects to earn a net profit of LKR1 billion ($6.5 million) through sale of rights.  
Subscribe to Marketing