Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Mar 19, 2018 16:03

BNP Paribas extends Indian Wells title sponsorship

INDIAN WELLS: BNP Paribas bank has announced that it will continue as title sponsor of the Indian Wells tennis tournament in California until 2023, making it the longest sponsor of the event in its history. Jean-Yves Fillion, CEO of BNP Paribas in the United States, on Sunday said the tournament has been growing in a big way, reports Efe.

Mar 19, 2018 16:03

Vivo signs on Aamir Khan as brand ambassador

MUMBAI: Chinese smartphone major Vivo on Monday announced the appointment of Bollywood superstar Aamir Khan as its brand ambassador for India, replacing actor Ranveer Singh who had been associated with the company for the past two years.

Mar 19, 2018 15:03

ExxonMobil partners Maruti Suzuki Desert Storm for 5th yr running

NOIDA: ExxonMobil Lubricants, the wholly-owned affiliate of ExxonMobil Corporation, has reaffirmed its partnership with Maruti Suzuki India and associated itself as the carmaker's lubricant partner for its Maruti Desert Storm motorsport rally which was flagged off from here Sunday. Mobil is the official lubricant partner for the rally.

Mar 16, 2018 16:03

Patanjali CEO says no advertising on 'foreign' IPL

MUMBAI: The Baba Ramdev founded FMCG major Patanjali has said that it would not advertise during the upcoming Indian Premier League (IPL) as it considers cricket in general, and the tournament in particular, "a foreigner's game", Economic Times reports.

Mar 16, 2018 15:03

Star locks in Future as 8th associate sponsor of IPL 2018

MUMBAI: Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for the upcoming Vivo-IPL 2018, which is poised to kick off on 7th April and is expected to deliver a never-before audience of 700 million across TV & digital.

Mar 16, 2018 15:03

Tommy Hilfiger names Lewis Hamilton as global brand ambassador

LONDON: Tommy Hilfiger has announced Formula One World Champion Lewis Hamilton as the new global brand ambassador for Tommy Hilfiger men’s, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Menswear, Underwear and Swimwear, starting Spring 2018.

Mar 15, 2018 12:03

Desports seals deal to manage PSG rights in China

PARIS: China's sports marketing agency Desports will have exclusive management of French Ligue 1 champion Paris Saint-Germain's sponsorship rights and license rights in the Chinese mainland and Hong Kong. The multimillion euro partnership will run for three and a half years from January 2018, according to an official release.

Mar 15, 2018 12:03

Twitter scores 9 new video sports content partnerships for APac

SINGAPORE: Twitter unveiled a robust slate of premium video sport content deals at Sportel Asia on Thursday.

Mar 13, 2018 15:03

Goibibo named principal sponsor for Mumbai Indians

NEW DELHI: Leading online travel company Goibibo has signed up with the IPL defending champions Mumbai Indians as their principal sponsors for one year. Winner of 3 IPL championship Trophies in the competitions decade long history, Mumbai Indians led by Rohit Sharma has been the most viewed IPL team on television.

Mar 13, 2018 15:03

Stag announces Rs8.5m annual sponsorship for India TT

NEW DELHI: The hosts of domestic table tennis tournaments have got a major shot in the arm after Stag International announced an annual package of Rs 8.5 million towards sponsorships, soon after the annual general meeting of the Table Tennis Federation of India (TTFI) at Gurugram on Sunday.

Subscribe to Marketing