Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Feb 08, 2020 13:02

Tata kickstarts 'Iconic Kutch Drive, Desert Trail, Bhuj'

MUMBAI: Tata Motors SOUL (SUV Owners United League) announced the commencement of its upcoming SOUL “Iconic Kutch Drive, Desert Trail, Bhuj” from 9th to 14th February.

Feb 08, 2020 13:02

3 NBA India Academy prospects selected for BWB Global Camp

NEW YORK: The National Basketball Association (NBA) and the International Basketball Federation (FIBA) Friday announced the top 64 boys and girls from 34 countries and regions who will travel to Chicago for the sixth annual Basketball Without Borders (BWB) Global Camp, which will be held Friday, February 14 – Sunday, February 16 at Quest Multisport as part of NBA All-Star 2020.

Feb 07, 2020 19:02

Global sports drink mkt to reach $32.61bn by 2026: Study

PUNE: The global sports drink market size is predicted to reach $32.61 billion by 2026, exhibiting a CAGR of 4.2% during the forecast period.

Feb 07, 2020 17:02

MLS, adidas unveil 2020 jersey collection at 25th season celebration

NEW YORK: To kick off Major League Soccer's historic 25th season celebration, the League and adidas made history Thursday by unveiling the complete collection of 2020 performance kits at the celebrity-packed event, FORWARD25, ahead of Fashion Week in New York City.

Feb 06, 2020 18:02

Women's T20 WC - Ellyse Perry unveils Melbourne mural

Ahead of Women's T20 WC, Ellyse Perry unveils mural

MELBOURNE: Perry power hit the streets of Melbourne Thursday ahead of the ICC Women’s T20 World Cup 2020 with the unveiling of a mural celebrating two of the world’s most famous ‘Perrys’; Australian cricketer Ellyse Perry and global pop superstar Katy Perry.

Feb 06, 2020 18:02

Ronda Rousey joins Mizuno athlete roster

ATLANTA: Japanese sportswear company Mizuno has signed Ronda Rousey, MMA's greatest ever woman fighter, as the newest addition to the brand's roster of athletes in North America. Rousey joins a roster of influential female athletes including, April Ross and Jennie Finch, representing Mizuno with powerful, inspiring messages of courage, determination and grit.

Feb 05, 2020 20:02

Suresh Raina, wife launch baby care brand

MUMBAI: Priyanka and Suresh Raina have announced the entry into the baby care market with their new brand Maaté (माते) a baby care brand. Maaté means mother in Sanskrit, and the brand epitomises the nurturing care of a human mother and mother nature. The brand underlines the concept of nature to nourish, cleanse & comfort your child.

Feb 05, 2020 20:02

JSW Steel signs on Rishabh Pant as brand ambassador

MUMBAI: JSW Steel has roped in cricketer Rishabh Pant as brand ambassador for the company for its JSW ColorOn and JSW NeoSteel products in a three-year endorsement deal.

Feb 05, 2020 20:02

Kohli's brand value up 39% at $237.5m in 2019: Study

MUMBAI: Virat Kohli's brand value continues its soar ever higher and the "blue sky" between the Team India captain and the cricket's other supertars is getting ever more pronounced.

Feb 05, 2020 19:02

ManU's appearance fee puts a spoke in EB's plans

KOLKATA: Manchester United have agreed to play city soccer giants East Bengal in a pre-season friendly, but the hefty appearance fee the English Premier League giants command is proving a major stumbling block, the I-League side's executive committee member Debabrata Sarkar told IANS.

Subscribe to Marketing