Marketing

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Feb 13, 2020 18:02
Haryana to host golf meet to pitch for Japanese investment
GURUGRAM: In order to strengthen business ties with Japan, the government of Haryana is going to organize Golf Meet 2020 event on Saturday, 15th February, here. 
Feb 13, 2020 18:02
Serena Williams Secret endorsement
P&G deo brand aces Serena partnership to 'advance gender equality'
CINCINNATI: At the 2020 MAKERS Conference in Los Angeles, P&G-owned Secret Deodorant announced a new partnership with Serena Williams to "further progress gender equality and pledged an additional $1 million in support of equality programs".
Feb 13, 2020 17:02
Mahindra Group logo
Mahindra inks global partnership with NFL, NBA teams
WASHINGTON: Indian corporate Mahindra has announced an agreement with US management firm Monumental Sports and Entertainment (MSE) to become an Official Partner of the Washington Wizards (NBA) and Washington Capitals (NHL).
Feb 13, 2020 17:02
Barça scores its first global blockchain alliance
BARCELONA: FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz. 
Feb 13, 2020 17:02
Juventus extend, expand Allianz deal until 2030 for €103m
TURIN: Defending Lega Serie A champions Juventus FC and global insurance giant Allianz have confirmed the extension and expansion of their sponsorship arrangement until 2030 in a deal worth €103.1 million.
Feb 12, 2020 16:02
RCB Muthoot Fincorp combo logo
Royal Challengers signs Muthoot Fincorp as title sponsor
BENGALURU: Royal Challengers Bangalore has announced a 3-year partnership with Muthoot Fincorp Ltd, a part of the Muthoot Pappachan Group, popularly known as Muthoot Blue, a diversified conglomerate in the financial services industry.
Feb 12, 2020 15:02
Racing Point set sights on top 3 after Aston Martin re-brand
LONDON: From 2021 Racing Point will become the Aston Martin works team – and owner Lawrence Stroll has told staff at the factory his target is to establish the outfit as one of the top teams in Formula 1.
Feb 12, 2020 15:02
Facebank in strategic partnership with Authentic Brands Group
NEW YORK: Facebank Group, Inc., a leading digital human technology company focused on the development, protection and activation of digital likeness assets for celebrities and consumers, and Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, Tuesday announced a joint business development agreement "to pursue and share revenue opportunities from the digital likenesses of ABG-owned
Feb 11, 2020 18:02
NBA tips off Hennessy partnership
NEW YORK: Hennessy, the world’s best-selling Cognac, and the National Basketball Association (NBA) announced a multiyear partnership that makes Hennessy the Official Spirit of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball.  
Feb 08, 2020 16:02
Mumbai Indians logo
MI scores individual team sponsorship landmark: Report
MUMBAI: Mukesh Ambani-owned Indian Premier League (IPL) franchise Mumbai Indians has signed two new sponsors - Marriott Bonvoy and Astral Pipes - and with it has reportedly become the first Indian sports franchise to cross the Rs1 billion sponsorship revenue milestone for a single season.
Subscribe to Marketing