Data Analytics

Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Jul 15, 2019 18:07
MUMBAI: The nail-biting final of the 12th ICC World Cup that saw England beat New Zealand in a match that ended with scores tied at both the end of the regular game as well as following the historic super over, had another tied score to boast of for Star India's OTT platform Hotstar - concurrent viewership.   
Jul 12, 2019 15:07
LONDON: WPP announced on Friday that it has entered into an agreement to sell 60% of Kantar, its global data, research, consulting and analytics business, to Bain Capital.
Jul 10, 2019 16:07
SANTA MONICA, Calif.: Worldwide illegal streaming of the Premier League (EPL) delivers £1 million in uncaptured sponsorship media value per match, according to new study.
Jul 08, 2019 14:07
MUMBAI: BARC India, the country's sole television audience measurement panel, Monday announced that it would start reporting viewership from free & pay platforms separately starting week 27 (29th June – 5th July).
Jul 03, 2019 16:07
MUMBAI: BARC India, India’s sole TV viewership measurement company, has joined hands with the Indian Institute of Management Calcutta to curate a report on BARC India’s TV panel sample sizes.
Jul 01, 2019 14:07
MUMBAI: BARC India Sunday launched its new product “PrimaVU”, which is aimed at measuring viewership from premium homes.   Through “PrimaVU”, BARC India also introduces the industry first concept of “viewing minutes”, which is basically the sum of all individuals watching an event basis the time spent by them. Also, PrimaVU is a separate product and not part of the currency panel measurement.
Jun 27, 2019 17:06
MUMBAI: The on-field action in the ongoing ICC Cricket World Cup 2019 has contributed to a massive growth in viewership in the tournament’s first three weeks. The tournament has seen 367 million viewers tuning in to the Star Network, the official broadcaster of the showpiece event, from across the country with television viewership delivering a record 303 million average impressions for the first three weeks.
Jun 26, 2019 12:06
MADRID: Almost 15 million fans attended LaLiga Santander and LaLiga 1|2|3 stadiums in the 2018/19 season, an increase of 538,538 on the previous campaign. LaLiga Santander and LaLiga 1|2|3 stadiums had a total of 14,812,356 fans come through the turnstiles during the 2018/19 season, setting a new record which takes the competition ever closer to the 15-million mark.
Jun 20, 2019 17:06
MUMBAI: Continuing the momentum from week 1, the action in the ongoing ICC Cricket World Cup 2019 is getting hotter with every passing week. The first two weeks of the tournament has seen 315 million* viewers tuning in to the Star network from across the country. Television viewership delivered a phenomenal 182.7 million* average impressions for the first two weeks, the broadcaster, quoting BARC data, asserts.
Jun 19, 2019 17:06
MELBOURNE, Australia: HCL Technologies (HCL) and Cricket Australia (CA) have Wednesday announced a multi-year partnership, with HCL being chosen as the Digital Technology Partner of CA.