Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

Last updated : Apr 29, 2024 20:04
thomas1
Apr 26, 2024 20:04

Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

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