Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
Log in to post comments

Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Nov 11, 2020 17:11

IPL13 54 games: E-commerce consumed 30% share of ad volumes

MUMBAI: TAM Sports has released its Series 1 IPL 13 Advertising Report, covering 54 matches of what has been a super successful Indian Premier League, which concluded Tuesday in the UAE. The report is for all the 21 channels on which matches were telecast.

Oct 28, 2020 18:10

IPL13 1st 34 games: 31 new categories, 162 new brands

MUMBAI: TAM Sports has released its Series 1 IPL 13 Advertising Report, covering the first 34 matches of the ongoing Indian Premier League being held in the UAE.

Oct 23, 2020 18:10

FanCode acquires FanDuniya to buttress data analytics

MUMBAI: Multi-sport digital content aggregator FanCode has acquired FanDuniya, a sports research platform, to accelerate the growth and development of its research and statistics service for its users.

Oct 23, 2020 18:10

361m watched 32 matches thus far in IPL 2020: BARC

MUMBAI: At the halfway mark of the ongoing Indian Premier League, a total of 361 million viewers have watched 32 matches in the first four weeks of the IPL between 19 September and 16 October, with total viewing minutes standing at 233.9 billion.

Oct 22, 2020 18:10

IPL 13 1st 25 games: Top 10 categories had 61% share of ad volumes

MUMBAI: TAM Sports has released its Series 1 IPL 13 Advertising Report, covering the first 25 matches of the ongoing Indian Premier League being held in the UAE. The report covers below points: · Overview of IPL 13 · Toppers – Categories, Advertisers and Brand · New Advertisers and Brands in IPL 13 vs. IPL 12. · Advertising Trend in Channel Genres

Oct 20, 2020 14:10

Kantar names Alexis Nasard as group CEO

LONDON: Data, insights and consulting major Kantar has announced the appointment of Alexis Nasard as chief executive officer, effective 30 December.

Oct 15, 2020 16:10

Top 5 sports celebs in IPL 13 ads: Sachin drops out, Sourav in

MUMBAI: Sourav Ganguly's reign as the president of the world's richest and most powerful cricket board may have nothing worth writing home about, but the visibility that the position has given him has certainly added sheen to his endorsements portfolio.

Oct 09, 2020 19:10

Star Sports Hindi retains top spot across genres: BARC

MUMBAI: The Indian Premier League 2020 ratings juggernaut shows no signs of dipping as data from the second week of world cricket's biggest annual event show. The viewership numbers of IPL 2020 have increased by 3-4%, according to BARC India.

Oct 08, 2020 16:10

W2O acquires influencer & entertainment mkting agency starpower

SAN FRANCISCO: W2O, an independent provider of analytics-driven, technology-enabled marketing and communications solutions, has acquired entertainment and influencer marketing agency starpower.

Oct 01, 2020 17:10

IPL logs 269m viewers across 21 Star channels in week 1: Study

MUMBAI: The ongoing Indian Premier League 2020 logged 269 million viewers and witnessed a 15% growth in viewing minutes as compared to 2019, data points culled from the BARC-Nielsen Edition 12 – IPL 2020 report, which focuses on television viewership and smartphone trends for the first week of IPL-13, show.

Subscribe to Data Analytics