Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Jan 18, 2021 11:01

Worldwide data, assocd media rights: Sportradar scores AFC mandate

KUALA LUMPUR: The Asian Football Confederation (AFC) has announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028.

Jan 15, 2021 13:01

MI only IPL team to show brand valuation growth in 2020: Study

MUMBAI: Five-time Indian Premier League champions Mumbai Indians has been provided further endorsement of its claim to being India’s leading sports club on and off the field in the latest report put out by global brand valuation agency Brand Finance. The 2020 edition winners are the only IPL team to have grown in brand value this year, registering a 7.1% upstick at $70.3 million, according to the study.

Jan 08, 2021 18:01

Aston Martin returns to F1 grid with Cognizant as title partner

LONDON: With anticipation building for almost 12 months and a monumental amount of work undertaken behind the scenes, Aston Martin is back in Formula One.

Jan 05, 2021 15:01

HI appoints analytical coach for Indian men's hockey team

NEW DELHI: Olympian Gregg Clark has been appointed as the new analytical coach of the Indian men's hockey team until the conclusion of the Tokyo Olympic Games scheduled to be held from 23 July to 8 August. The South African, who was formerly associated with the Canadian men's hockey team as assistant coach between 2017-2020 is scheduled to join the national coaching camp later this month.

Jan 05, 2021 15:01

Post top deck churn at Star Sports, new leadership structure in place

MUMBAI: The Walt Disney Company has created a new leadership structure at Star Sports in the aftermath of the departure of key executives from the network late last year.

Dec 15, 2020 19:12

Profit.co wins AIFF mandate to monitor strategic plan goals

NEW DELHI: The All India Football Federation (AIFF) has opted for Profit.Co’s OKR software to monitor its second four-year strategic plan launched in 2019. OKR’s strategy tool will be to monitor the plan, its growth and achievements.

Dec 04, 2020 16:12

ISL's opening week viewership up 16% over previous season: Star

MUMBAI: The Hero Indian Super League 2020-21 registered a viewership increase of 16% in the opening week - covering the first eight matches - as compared to the previous season, Star India, ISL's official broadcast partner in India, announced Thursday. The growth is universally seen across markets, the broadcaster declared.

Dec 03, 2020 13:12

BARC switches from impressions to average minute audience (AMA)

MUMBAI: BARC India has transitioned from using the term ‘Impressions’ to ‘Average Minute Audience’, abbreviated as ‘AMA’, in cognizance with the Technical Committee. Data releases via the BARC India website for Week 47 (Saturday, November 21, 2020) onwards will reflect AMA. The change in terminology started reflecting on YUMI Analytics for BARC India subscribers from December 1 onwards.

Dec 01, 2020 19:12

Stats Perform acquires AI highlights, tech platforms

CHICAGO: Sports data and technology company Stats Perform Tuesday announced the acquisition of platforms for creating automated video highlights and real-time alerts from Palo Alto-based tech company Thuuz Sports. Financial details were not disclosed.

Dec 01, 2020 14:12

IPL 2020: 405m tuned in, total viewing minutes cross 400bn

MUMBAI: Indian Premier League 2020 saw 405 million viewers tuning in, and crossed the 400-billion miletsone in total viewing minutes, data released by Broadcast Audience Research Council India (BARC) indicates. In terms of total viewing minutes, this is a 23% growth over IPL 2019, which recorded 326 billion viewing minutes on TV, Moneycontrol reports, quoting from the BARC data points.

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