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IPL viewership on Disney Star up 18% at 475m after 34 matches

Last updated : Apr 29, 2024 20:04

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Feb 16, 2021 15:02

TYNY report 2021: 40% of India ad spend to come from digital

MUMBAI: The Indian advertising industry is expected to see recovery in 2021 with ad investments estimated to reach Rs 80,123 crore (Rs 801.230 billion), which is a 23.2% growth over 2020 and 3.35% growth over 2019 ad expenditure of Rs 82,9040 crore (Rs 829.040 billion). These are the findings of the 2021 edition of the GroupM futures report ‘This Year, Next Year’ (TYNY).

Feb 15, 2021 17:02

Irony Inc and Esports Charts announce India partnership

MUMBAI: Irony Inc. has announced a partnership with Esports Charts in which the Indian esports company will represent Esports Charts and Streams Charts in India.

Feb 15, 2021 14:02

Disney+ Hotstar drag on TWDC ARPU; cricket key part of strategy

MUMBAI: With almost 29 million subscribers, Disney+ Hotstar makes up 30 percent of the Disney+ subscriber base, but the inclusion of the former has brought down the average monthly revenue per paid subscriber down to $4.03 from an ARPU of $5.56 for Disney+.

Feb 15, 2021 11:02

Blasters most followed Indian football club. hits 2m Instagram mark

KOCHI: Kerala Blasters FC have emerged as the first football club in India to attain the 2 million mark on Instagram. It serves as a symbol of love and support from all the Malayalis across the world towards the sport and their club. The state has a rich football heritage, and such milestones serve as reminders of the fans’ growing love for the sport and Kerala Blasters.

Feb 12, 2021 19:02

Discovery partners Snapchat on Olympics content, advertising

LONDON: Discovery Inc. and Snap Inc. have announced a new content and advertising partnership around the world’s greatest sporting event to bring the Olympic Games to a new generation of fans. The collaboration will showcase the best of discovery+ and Eurosport’s Olympic Games content and coverage, shared through a new Eurosport Olympics daily Show on Snapchat’s Discover platform.

Feb 12, 2021 19:02

Infront takes minority stake in PSA's media & mkting arm

LONDON: The Professional Squash Association (PSA) has signed a landmark multi-year agreement with Infront, a Wanda Sports Group company, which will see the leading sports marketing agency become a strategic commercial partner of the global governing body for professional squash.

Feb 12, 2021 18:02

ECB principal partner: Cinch it is as 40-yr+ Natwest assn to end

LONDON: The England and Wales Cricket Board has announced a new, multi-year partnership with online used car marketplace Cinch, which will become principal partner to England cricket from May, when its current four-decade+ deal with NatWest ends.

Feb 11, 2021 17:02

Deepak Jacob joins Dream11 parent as Group general counsel

MUMBAI: Deepak Jacob, till very recently chief regional counsel, Direct-to-Consumer & International - India, ME & SEA, The Walt Disney Company, has joined Dream Sports Group, the parent company of Dream11 and FanCode, as Group general counsel.

Feb 11, 2021 17:02

IPL leads 13% OTT consumption upstick in 2020: Study

MUMBAI: Indian over-the-top (OTT) platforms saw a 13% rise in video consumption in 2020, led by Indian Premier League 2020 broadcast on Disney+ Hotstar, research by RedSeer Consulting indicates.

Feb 10, 2021 13:02

Disney+ Hotstar onboards 9 sponsors for India-Eng series

MUMBAI: Disney+ Hotstar announced Wednesday the key sponsors for the ongoing Paytm India vs England series - Dream11 as the co-presenting sponsor, with ICICI Bank and Tata Cliq as the ‘powered by sponsors’. Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water have been signed on as associate sponsors.

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