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'Star Deals' launched to boost IPL 2nd-screen engagement on TV

SportzPower Team

Apr 30, 2024 20:04

Read more about 'Star Deals' launched to boost IPL 2nd-screen engagement on TV
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Star Sports continues to redefine the power of television for advertisers, launching an innovative solution that redefines how brands connect with viewers during IPL matches.

The solution, titled Star Deals, is an innovative patented technology that allows brands to engage with audiences through their second screens while they enjoy the thrilling action on Star Sports Network. The innovation takes TV Commerce to millions of linear devices during the most watched mega-event, making it a game-changer for brands.

Feb 25, 2021 10:02

FIBA breaks new ground with Twitch in 1st intl federation deal

MIES (Switzerland): FIBA, the International Basketball Federation, has announced a multi-year collaboration with Twitch to bring more basketball content to the Amazon-owned online streaming platform.

Feb 24, 2021 17:02

Mashal Sports to invite bids for Pro Kabaddi media rights

MUMBAI: In the wake of sustained demands from the franchises, sports management company Mashal Sports, founded by Anand Mahindra and Charu Sharma, and now majority owned by Star India, has confirmed it will open the tender process for the media rights of Pro Kabaddi League (PKL). The rights will be awarded for five years, from Seasons 8 to 12, or until 2025, whichever is earlier.

Feb 24, 2021 13:02

UEFA Champions League: Pepsi launches new global campaign

NEW YORK: PepsiCo has launched a new global football campaign in support of the UEFA Champions League partnership across Men's and Women's leagues, bringing together an impressive lineup of the world's best footballers, expanding its roster led Leo Messi and world champion Paul Pogba, with two new additions to the squad: Borussia Dortmund sensation Jadon Sancho, and UEFA Women's Champions League winner Shanice van de Sanden

Feb 24, 2021 12:02

Motera Test: TAM Sports offers complimentary brand evaluation report

MUMBAI: TAM Sports, the sports research division of TAM Media Research will turn pink starting Wednesday (24th Feb) afternoon, commemorating the pink ball Test Match between India and England in Ahmedabad, Gujarat.

Feb 23, 2021 18:02

Unacademy onboards Sachin as stakeholder, brand ambassador

MUMBAI: Unacademy has signed a strategic partnership with cricket legend Sachin Tendulkar. The Master Blaster has picked up a small stake in the edtech company and will also serve as its brand ambassador.

Feb 23, 2021 18:02

Adfactors PR appoints director of Strategic Communications Group

MUMBAI: R Sriram, former associate editor and resident editor - West of The Economic Times, has joined Adfactors PR as a director in the Strategic Communications Group (SCG).

Feb 23, 2021 15:02

Digital gaming sector needs enabling legal & policy framework: Report

NEW DELHI: The Indian gaming market stands at $930 million today and the industry is predicted to soon grow bigger than the music, movie and television industries put together, according to a report by the Internet and Mobile Association of India (IAMAI) and Ikigai Law, titled ‘Unpacking a Billion Dollar Industry: Digital Sports & Games in India’.

Feb 22, 2021 17:02

Sky wins UK b'cast rights for England's white-ball series in India

LONDON: Sky Sports will show exclusive live coverage of England's ODI and T20 series against India in March with seamer Stuart Broad part of the commentary team. Broad will join Dinesh Karthik, David Lloyd, Nasser Hussain, Michael Atherton, Ian Ward, Ebony Rainford-Brent and Rob Key during the series, which consist of five T20Is and three ODIs.

Feb 22, 2021 15:02

ICC issues ITTs for signage partners, accreditation service providers

DUBAI: The ICC has issued Invitations to Tender (ITT) for Accreditation Management Services providers and Signage partners for select Women’s and Men’s tournaments from 2021 to 2023. Accreditation Management Services providers The ICC requires providers who will be able to manage accreditation requirements during ICC tournaments in various host countries.

Feb 22, 2021 14:02

OLX Group appoints Gautam Thakar as global CEO OLX Autos

GURGAON: Prosus-owned OLX Group, a global leader in classifieds marketplaces, Monday announced the appointment of Gautam Thakar as global CEO of OLX Autos, effective March 15.

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