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'Star Deals' launched to boost IPL 2nd-screen engagement on TV

SportzPower Team

Apr 30, 2024 20:04

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Star Sports continues to redefine the power of television for advertisers, launching an innovative solution that redefines how brands connect with viewers during IPL matches.

The solution, titled Star Deals, is an innovative patented technology that allows brands to engage with audiences through their second screens while they enjoy the thrilling action on Star Sports Network. The innovation takes TV Commerce to millions of linear devices during the most watched mega-event, making it a game-changer for brands.

Mar 03, 2021 20:03

LaLiga and The Indo Spanish Chamber of Commerce (ISCC) comes together to discuss Indian and Spanish football relations and business opportunities

New Delhi, 3rd March 2021 – In a consistent and collaborative step to grow sporting and economic ties of Spain and India, the Spanish football league - LaLiga collaborated with Indo Spanish Chamber of Commerce (ISCC) to discuss ‘Indian & Spanish Football Relations and Business Opportunities’ through a webinar.

Mar 03, 2021 18:03

T20 WC, WC '23: ICC issues ITT for sport presentation services

DUBAI: The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) for Sports Presentation Services for the ICC Men’s T20 World Cup 2021 and ICC Men’s Cricket World Cup 2023, to be held in India.

Mar 03, 2021 18:03

PGA Tour selects AWS as its official cloud provider

NEW YORK: AWS has announced that the PGA Tour has selected AWS as the Official Cloud Provider of the Tour.

Mar 03, 2021 18:03

Sania headlines unluclass Women Achievers in March campaign

NEW DELHI: Celebrating the spirit of womanhood and their successful journey, fan engagement startup Unlu announces a new "unluclass" with tennis ace Sania Mirza. Sania’s unluclass will go live on March 5, with a vision to inspire young adults to pursue the sport.

Mar 03, 2021 17:03

Top Indian gamers set for 1st-ever AIFF eFootball Challenge

NEW DELHI: India's best FIFA gamers are set to take part in the first-ever AIFF eFootball Challenge, which kicks off on March 20, wherein 16 of the top eligible Playstation eAthletes in the country will be competing against one another.

Mar 03, 2021 17:03

i3 Interactive Inc launches BLITZPOOLS in India

TORONTO: i3 Interactive Inc., a leading global online and mobile gaming company, has announced the rebranding of its recently acquired fantasy sports platform LivePools to BLITZPOOLS.

Mar 03, 2021 15:03

Kantar names Deepender Rana as GM Insights Division for S Asia

MUMBAI: Kantar has announced the appointment of Deepender Rana as general manager for the Insights Division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region.

Mar 02, 2021 18:03

Formula E: Mahindra onboards Virat's one8, 2 other partners

MUMBAI: Mahindra Racing is determined to make an impression at the 2020/21 ABB FIA Formula E World Championship, onboarded three new partners – one8, Coral Eyewear and Endeavor Business Media.

Mar 02, 2021 17:03

Virat Kohli hits 100m Instagram follower milestone

NEW DELHI: Indian skipper Virat Kohli has breached yet another massive milestone in the social media ecosystem, hitting 100 million followers on Facebook-owned photo and video sharing social networking platform Instagram. He became the first cricketer to hit 100 million followers on Facebook owned photo and video sharing social networking platform Instagram.

Mar 02, 2021 17:03

Ahead of Bengal launch, Ganguly endorses Republic Bangla

KOLKATA: Sourav Ganguly, president of the Board of Control for Cricket in India, looks to have joined politics in all but name. Ahead of the upcoming state elections in West Bengal, the former India skipper has officially endorsed Republic Bangla, the news television channel promoted by Arnab Goswami, founder of the Republic TV and strong supporter of the ruling BJP government at the Centre.

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