Advertising

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Jan 09, 2024 19:01
MUMBAI: TAM Sports has released its 'TAM AdEx - Quarterly Advertising Report on Sports Channel Genre for Jul-Sept ’23'.
Dec 27, 2023 10:12
The International Cricket Council (ICC) and Coca-Cola Tuesday announced an eight-year extension of their ongoing global multi-million dollar partnership encompassing ICC World events across all three formats, up until the end of 2031.
Dec 21, 2023 18:12
MELBOURNE: Cricket Australia (CA) and RISE Worldwide have announced a four-year partnership that will see RISE exclusively manage Cricket Australia’s sponsorship sales for virtual inventory in India. This will commence from the 2023/24 season and go on till the 2026/27 season.
Dec 21, 2023 18:12
MUMBAI: Sony Sports Network has broght on board Bollywood 'Gen Z' star Kartik Aaryan to become their brand ambassador for football. 
Dec 21, 2023 17:12
GURUGRAM: Rebooting for a new season of IPL, JioCinema hosted a roadshow event for advertisers and partners that brought the power and potential of live sports on digital back into focus, and showcased the expanse of the platform’s offerings in the coming season.
Dec 19, 2023 18:12
ENGLEWOOD CLIFFS, N.J.: Unilever beauty brand Dove will be featured in a TV commercial during the 2024 Super Bowl with a 30-second TV commercial, which will premiere in the first quarter of American football's biggest night. 
Dec 15, 2023 17:12
The Advertising Standards Council of India (ASCI) has updated its guidelines for ‘Qualification of Brand Extension-products and services’ under the restricted category prohibited from advertising by law. These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code, and specifically target brand extensions associated with restricted categories such as liquor and tobacco.
Dec 14, 2023 19:12
LAS VEGAS: UFC and Toyo Tires Thursday announced a muti-year renewal of their US marketing partnership that showcases Toyo Tires within UFC’s biggest events.   The renewal further continues a relationship that originally began in 2006 and now makes Toyo Tires UFC’s longest-standing current partner.
Dec 11, 2023 18:12
Games24x7 Monday unveiled its new brand identity, marking a significant milestone in the company’s 17-year journey. 
Dec 11, 2023 18:12
MUMBAI: TAM Sports has released the celebrity endorsement report for ICC Cricket World Cup 2023. The volume of ads featuring celebrity endorsements increased by 55% in ICC CWC’23 compared to ICC CWC’19 In the ICC World Cup’23, the Sports Persons secured the most significant brand endorsements, closely followed by the Film Actors