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IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Jan 16, 2024 16:01
Disney Star has reportedly released its ad rates for the 2024 edition of the Indian Premier League for SD and HD channels. Per an Economic Times report, the broadcaster is seeking Rs 167 crore for co-presenting sponsorships and Rs 83 crore for associate sponsorships on standard definition channels.
Jan 15, 2024 19:01
The Aditya Birla Group (ABG) has reportedly entered the race for the Indian Premier league title rights with a Rs 500 crore per year bid, totalling Rs 2,500 crore over five years.
Jan 12, 2024 19:01
The International Olympic Committee (IOC) Friday announced that AB InBev, the world’s leading brewer, will become a Worldwide Olympic Partner (TOP Partner) through to 2028.  The value of the deal was not disclosed, though the IOC has said some of its sponsors pay more than $300 million to be in the TOP (The Olympic Partner) program for a four-year commercial cycle.
Jan 11, 2024 11:01
BHUBANESWAR: Ultimate Kho Kho (UKK) has onboarded IndianOil, the country’s leading diversified, integrated energy major as the 'Powered By Sponsor' for its ongoing Season 2.  Aligning with UKK’s vision of bringing a modern twist to the traditional sport, this partnership solidifies the league’s commitment to shaping the future of kho kho in India.
Jan 09, 2024 19:01
The Board of Control for Cricket in India Tuesday announced Campa and Atomberg Technologies as official partners for the BCCI domestic and international season 2024-2026. Campa, a legacy brand under the Reliance Consumer Products umbrella, will leverage this association to announce a "range of products and provide fans with a new-age experience at the stadiums".
Jan 09, 2024 19:01
MUMBAI: TAM Sports has released its 'TAM AdEx - Quarterly Advertising Report on Sports Channel Genre for Jul-Sept ’23'.
Dec 27, 2023 10:12
The International Cricket Council (ICC) and Coca-Cola Tuesday announced an eight-year extension of their ongoing global multi-million dollar partnership encompassing ICC World events across all three formats, up until the end of 2031.
Dec 21, 2023 18:12
MELBOURNE: Cricket Australia (CA) and RISE Worldwide have announced a four-year partnership that will see RISE exclusively manage Cricket Australia’s sponsorship sales for virtual inventory in India. This will commence from the 2023/24 season and go on till the 2026/27 season.
Dec 21, 2023 18:12
MUMBAI: Sony Sports Network has broght on board Bollywood 'Gen Z' star Kartik Aaryan to become their brand ambassador for football. 
Dec 21, 2023 17:12
GURUGRAM: Rebooting for a new season of IPL, JioCinema hosted a roadshow event for advertisers and partners that brought the power and potential of live sports on digital back into focus, and showcased the expanse of the platform’s offerings in the coming season.