BENGALURU: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance wear brand.
Advertising
Dec 06, 2023 17:12
Cricket Australia (CA) has renewed and upgraded its ongoing sponsorship deals with long-standing partners Toyota and HCLTech, with both securing branding on the Australian national teams’ playing shirts for the 2023/24 season.
Dec 04, 2023 17:12
GURUGRAM: Pro Kabaddi League franchise Haryana Steelers has entered into an associate partnership with HPL Wires, a subsidiary of HPL Electric & Power Ltd. (HPL), for the upcoming PKL season under a one-year agreement.
Nov 29, 2023 19:11
GURUGRAM: JSW Sports’ Kabaddi team Haryana Steelers announced on Wednesday that 8PM Premium Black Packaged Drinking Water, from the House of Radico Khaitan, had come on board as ‘Official Beverage Partner’ for the franchise, ahead of Season 10 of the Pro Kabaddi League.
Nov 29, 2023 19:11
Annual global revenues for women’s elite sports will generate $1.28 billion in 2024 (£1.02bn), Deloitte said on Wednesday. This is the first time that the billion-dollar threshold willl be breached.
This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.
Nov 29, 2023 19:11
KANNAPOLIS, N.C.: Mahindra Ag North America has extended its partnership with Stewart-Haas Racing (SHR) as the anchor sponsor for NASCAR Cup Series driver Chase Briscoe and the No. 14 team.
The company first aligned with SHR in 2022, and it’s well-known in global motorsport circles through its factory Formula E team, Mahindra Racing.
Nov 27, 2023 17:11
MUMBAI: TAM Sports has released the ICC Cricket World Cup 2023 Advertising Final Update - based on ICC CW’19 and ICC CW’23.
The report is based on all 48 LIVE matches of ICC CW’23 and for all the channels on which matches are telecast.
Count of channels during ICC World Cup'23 were 16.
Nov 24, 2023 16:11
MUMBAI: Royals Sports Group-owned IPL franchise Rajasthan Royals and leading Indian energy solutions provider Luminous Power Technologies Friday announced the extension of their association, with Luminous continuing as the team's lead sponsor for the next two seasons.
Nov 23, 2023 19:11
Next year’s 24 Hours of Le Mans will take place before a full house and the Automobile Club de l’Ouest (ACO) is following up the unprecedented ticket sales with the announcement of a partnership with Italian brand Kappa.
The ACO Thursday announced Kappa as official outfitter of the 24 Hours of Le Mans. The partnership agreement spans three years, covering the 2024, 2025 and 2026 events.
Nov 22, 2023 15:11
MUMBAI: The Advertising Standards Council of India (ASCI) has published its half-yearly complaints report for the period April to September 2023, offering insights into emerging trends and insights in advertising standards.
Nov 21, 2023 19:11
The International Cricket Council (ICC) has issued a Request for Proposals (RFP) for Brand Exposure Valuation research services for all ICC international events from 2024 till 2027, in addition to biannual reports for bilateral cricket for the same set time period.