Basketball

Dwyane Wade 'toasts' to the Finals in new 2024 NBA Finals campaign

SportzPower Team

May 21, 2024 15:05

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The newly debuted 2024 NBA Finals campaign, “The Toast”, is now streaming across all @NBA social platforms and the NBA App.

NBA Legend and three-time NBA Champion Dwyane Wade gathers a cast of former champions and famous NBA fans – Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah and the newest members of the Chicago Sky Kamilla Cardoso and Angel Reese – to celebrate the pinnacle of the NBA season with a toast “to the Finals”.

Mar 02, 2021 14:03

PepsiCo extends marketing partnership with NBA

NEW YORK: The National Basketball Association and PepsiCo have reached a multi-year extension on their long-running marketing partnership, continuing as the official soft drink and chip of the NBA, Women’s National Basketball Association and G-League. The partnership between the food and beverages giant and the NBA has been running since the 2015-16 season.

Feb 26, 2021 17:02

Hennessy becomes NBA's first global spirits partner

COGNAC, FRANCE: Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) Thursday announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide.

Feb 25, 2021 15:02

JBL announces 2021 athlete ambassador roster, expands NBA assn

STAMFORD, Conn.: JBL Wednesday welcomed new talent to its growing roster of NBA players and teams. Continuing to cultivate the brand’s long-standing relationship with basketball, JBL has identified players who bring the most to their game to create dynamic partnerships that elevate the consumer experience by intersecting sports, music, culture and gaming.

Feb 25, 2021 10:02

FIBA breaks new ground with Twitch in 1st intl federation deal

MIES (Switzerland): FIBA, the International Basketball Federation, has announced a multi-year collaboration with Twitch to bring more basketball content to the Amazon-owned online streaming platform.

Feb 23, 2021 19:02

BIG3 Monster Energy official energy drink

Monster Energy official energy drink of the BIG3

LOS ANGELES: Monster Energy has been announced as the official energy drink of the BIG3. As the BIG3 prepares to return for its fourth season, fans will notice a series of enhancements to the league thanks to this new partnership with Monster Energy. This is the BIG3’s first partnership in the energy drink category.

Feb 03, 2021 13:02

NBA tips off content partnership with Prasar Bharati

NEW DELHI: The National Basketball Association (NBA) and Prasar Bharati, India’s public service broadcaster, on Wednesday announced a new partnership that will see Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements.

Jan 22, 2021 19:01

Decathlon named NBA's official licensee in India, 5 intl mkts

NEW YORK: French sporting goods retailer Decathlon and the National Basketball Association (NBA) Friday announced a new multiyear merchandising partnership that makes Decathlon an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America and marks Decathlon’s first partnership with a North American sports league.

Jan 22, 2021 14:01

Shaq adds sports nutrition brand to endorsement portfolio

SALT LAKE CITY: Novex Biotech and Authentic Brands Group, a global brand owner, marketing, and entertainment company, has announced that Hall of Famer and entrepreneur Shaquille O'Neal is Novex Biotech's newest brand ambassador. O'Neal will represent the brand's complete line of men's performance products, including GF-9, Testrovax, and Oxydrene, as well as future line extensions.

Jan 14, 2021 10:01

NBA, NBPA announce additional health and safety protocols

NEW YORK – The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today announced an agreement on additional measures to supplement the current Health and Safety Protocols governing the 2020-21 season.

Dec 24, 2020 16:12

NBA, Dream11 extend, expand fantasy gaming partnership

MUMBAI: The National Basketball Association (NBA) and Dream11 have extended their fantasy gaming partnership by offering the Women’s National Basketball Association (WNBA) and the G League for the first time to Dream11’s users in India. Dream11 now becomes the official fantasy partner of the NBA, WNBA and G League in India.

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