Basketball

The newly debuted 2024 NBA Finals campaign, “The Toast”, is now streaming across all @NBA social platforms and the NBA App.  

NBA Legend and three-time NBA Champion Dwyane Wade gathers a cast of former champions and famous NBA fans – Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah and the newest members of the Chicago Sky Kamilla Cardoso and Angel Reese – to celebrate the pinnacle of the NBA season with a toast “to the Finals”.  

Jun 18, 2021 10:06
CHICAGO: Wilson Sporting Goods Co., in partnership with the National Basketball Association, Thursday unveiled the  NBA’s new official game ball in advance of the league’s 75th anniversary season.   The reveal tips off a multiyear partnership, welcoming the NBA’s first official basketball manufacturer – Wilson – back to the game.
Jun 16, 2021 18:06
MUMBAI: The NBA 2K League has returned to Loco, India’s leading game streaming platform, for the 2021 regular-season and season-long competition.  The 16-week season tipped off May 19 with THE TIPOFF Powered by AT&T, and will conclude Saturday, September 4 with the 2021 NBA 2K League finals delivered by DoorDash.
Jun 16, 2021 17:06
MADRID: LaLiga, NBA and T3N Sport & Investment, accompanied by regional and local officials, have unveiled ESC MADRID, the sports and education complex where the two professional leagues will coexist in Madrid.  It has recently entered the final stage of construction and is expected to be completed in 2022.
Jun 09, 2021 09:06
NEW YORK: The National Basketball Association Tuesday announced the NBA Academy Women’s Virtual Program, an eight-week basketball and leadership development program for more than 40 of the top female, high-school age (14-17 years old) prospects from the outside the U.S.  
Jun 02, 2021 15:06
NEW YORK: The National Basketball Association announced Tuesday the unveiling of NBA Launchpad, the league’s latest initiative to source, evaluate, and pilot emerging technologies that advance the NBA’s top basketball priorities across all levels of the game.
May 28, 2021 19:05
MUMBAI, May 28, 2021 – The National Basketball Association (NBA) today announced that Star Sports will broadcast the 2021 NBA Playoffs and The Finals to fans in India.
May 27, 2021 19:05
DETROIT: MAXPRO, the startup making at-home and connected fitness accessible to all, Thursday announced a strategic partnership with basketball Hall of Famer and entertainment icon Shaquille O'Neal, who has invested in the company to reinforce MAXPRO's mission to help individuals of all fitness levels achieve their goals.
May 25, 2021 17:05
JOHANNESBURG: The National Basketball Association (NBA) Monday announced the formation of NBA Africa, a new entity that will conduct the league’s business in Africa, including the Basketball Africa League (BAL) – a partnership between the NBA and the International Basketball Federation (FIBA) and the NBA’s first collaboration to operate a league outside of North America.  
May 24, 2021 16:05
MUMBAI: The National Basketball Association has tipped off a media rights agreement with Star Sports that covers the India subcontinent and is limited only to the "business end" of the ongoing 2021 NBA season.
May 17, 2021 14:05
UNCASVILLE, Conn.: The late Kobe Bryant was officially inducted into the Naismith Memorial Basketball Hall of Fame as part of the Class of 2020 on Saturday night. The Los Angeles Lakers legend tragically died in a helicopter crash along with his 13-year-old daughter Gianna and seven others on January 26, 2020.