Data Analytics

IPL 2024: Star Sports registers 510m viewers from 51 matches

SportzPower Team
May 10, 2024 18:05

The Indian Premier League 2024 registered a record 510 million viewers for the first 51 matches of the tournament, broadcaster Disney Star announced, extrapolating data provided by the Broadcast Audience Research Council (BARC). 

This marks a 5% increase compared to the previous high recorded in 2019 for the same number of matches, the network declared. Additionally, the broadcaster asserted it has experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes.

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