Data Analytics

IPL 2024: Star Sports registers 510m viewers from 51 matches

SportzPower Team

May 10, 2024 18:05

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The Indian Premier League 2024 registered a record 510 million viewers for the first 51 matches of the tournament, broadcaster Disney Star announced, extrapolating data provided by the Broadcast Audience Research Council (BARC).

This marks a 5% increase compared to the previous high recorded in 2019 for the same number of matches, the network declared. Additionally, the broadcaster asserted it has experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes.

Jun 26, 2019 12:06

LaLiga breaks attendance record for 6th season running

MADRID: Almost 15 million fans attended LaLiga Santander and LaLiga 1|2|3 stadiums in the 2018/19 season, an increase of 538,538 on the previous campaign. LaLiga Santander and LaLiga 1|2|3 stadiums had a total of 14,812,356 fans come through the turnstiles during the 2018/19 season, setting a new record which takes the competition ever closer to the 15-million mark.

Jun 20, 2019 17:06

1st 2 weeks of CWC sees 315m tune in to Star network

MUMBAI: Continuing the momentum from week 1, the action in the ongoing ICC Cricket World Cup 2019 is getting hotter with every passing week. The first two weeks of the tournament has seen 315 million* viewers tuning in to the Star network from across the country. Television viewership delivered a phenomenal 182.7 million* average impressions for the first two weeks, the broadcaster, quoting BARC data, asserts.

Jun 19, 2019 17:06

HCL scores digital tech partner assn with CA

MELBOURNE, Australia: HCL Technologies (HCL) and Cricket Australia (CA) have Wednesday announced a multi-year partnership, with HCL being chosen as the Digital Technology Partner of CA.

Jun 18, 2019 15:06

Samsung's 'breaking stereotypes' campaign sets engagements record

NEW DELHI: Gen Z and millennials from across India took to breaking stereotypes associated with the country through the Samsung ‘India Ready Action’ campaign, using video as their medium of expression. The campaign has set a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks, making it the most engaging campaign in the last one year on these platforms.

Jun 13, 2019 16:06

CWC scores 269m week 1 reach on Star network

MUMBAI: Continuing the record-breaking success from the opening game, the ICC Cricket World Cup 2019, in its opening week recorded a 269 million* reach on the Star network. The inaugural week of the ten-nation tournament registered 107.2 million average impressions*, setting a viewership record in the history for any ICC tournament, Star asserts.

May 24, 2019 16:05

Wenger joins PlayerMaker as operating partner, investor

LONDON: Leading international football-tech company PlayerMaker Thursday announced that former Arsenal football manager Arsène Wenger will be joining as an investor and operating partner.

May 22, 2019 10:05

GroupM ups Prasanth Kumar to South Asia CEO

MUMBAI: GroupM Asia Pacific has promoted GroupM South Asia COO Prasanth Kumar (PK), to CEO.

May 15, 2019 17:05

BARC synchs global alliance for video views measurement - GAMMA

MUMBAI: Audience measurement agencies BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have collaborated to form the Global Alliance for the Measurement of Media Audiences (GAMMA). Brad Bedford, a veteran audience measurement executive, has been appointed Global managing director of GAMMA.

May 14, 2019 17:05

World Cup beats IPL in India TV audience rankings: Study

MUMBAI: Research from Ampere Analysis has found that in two of the world’s largest markets, China and India, tentpole international sports events outperform domestic competitions. In India, cricket dominates the sports rankings with 90% of fans showing an interest, followed by tennis and badminton.

May 14, 2019 16:05

Amazon remains most valuable global retail brand, Nike 5th

AMSTERDAM: Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail WPP and Kantar unveiled Monday.

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