MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 7, which has analysed data from 55 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Data Analytics
Dec 04, 2020 16:12
MUMBAI: The Hero Indian Super League 2020-21 registered a viewership increase of 16% in the opening week - covering the first eight matches - as compared to the previous season, Star India, ISL's official broadcast partner in India, announced Thursday.
The growth is universally seen across markets, the broadcaster declared.
Dec 03, 2020 13:12
MUMBAI: BARC India has transitioned from using the term ‘Impressions’ to ‘Average Minute Audience’, abbreviated as ‘AMA’, in cognizance with the Technical Committee. Data releases via the BARC India website for Week 47 (Saturday, November 21, 2020) onwards will reflect AMA. The change in terminology started reflecting on YUMI Analytics for BARC India subscribers from December 1 onwards.
Dec 01, 2020 19:12
CHICAGO: Sports data and technology company Stats Perform Tuesday announced the acquisition of platforms for creating automated video highlights and real-time alerts from Palo Alto-based tech company Thuuz Sports.
Financial details were not disclosed.
Dec 01, 2020 14:12
MUMBAI: Indian Premier League 2020 saw 405 million viewers tuning in, and crossed the 400-billion miletsone in total viewing minutes, data released by Broadcast Audience Research Council India (BARC) indicates.
In terms of total viewing minutes, this is a 23% growth over IPL 2019, which recorded 326 billion viewing minutes on TV, Moneycontrol reports, quoting from the BARC data points.
Nov 27, 2020 14:11
AUCKLAND: New Zealand Cricket (NZC) has renewed its agreement with sports data and technology company Stats Perform as their exclusive Official Data Partner for international and domestic competitions.
Nov 27, 2020 13:11
KUALA LUMPUR: The Asian Football Confederation (AFC) Thursday announced a partnership with China Mobile Migu for the 2021 to 2024 rights cycle.
The deal was led by Super Sports Media and Football Marketing Asia (FMA) – the exclusive commercial partner of AFC competitions for the rights cycles 2021-2024 and 2025-2028.
Nov 26, 2020 19:11
PORT OF SPAIN: The Hero Caribbean Premier League (CPL) saw a 67% increase in television, streaming and digital viewership in 2020, reaching 523.5 million viewers and passing half a billion for the first time in the tournament’s history.
The research was independently compiled by YouGov Sport, a division of SMGInsight, one of the world’s largest and most respected research firms.
Nov 25, 2020 19:11
MUMBAI: India's premier football tournament, the Hero Indian Super League (ISL), and Sportradar have signed a multi-year renewal of their integrity partnership, present since 2016.
The seventh season of ISL kick-started on November 20 with ATK Mohun Bagan making a winning start after defeating Kerala Blasters.
Nov 25, 2020 18:11
MUMBAI: If social media mentions is a pointer to the future, the next phase in the journey of Mahendra Singh Dhoni, India's former 'captain cool', is in the here and now.
As per social media analytics firm Twitteet, the Chennai Super Kings skipper did not feature in the top 5 list in Twitter engagements in October among Indian cricketers. Reason: Dhoni was not active at all on social media in October.
Nov 25, 2020 18:11
MUMBAI: The share of ads featuring a sports celebrity, as against a film celebrity, has gone up 3% in Indian Premier League 2020 - from 14% during IPL 2019 to 17% in the recently concluded 2020 edition.
As per the Broadcast Audience Research Council (BARC) India data, this IPL has witnessed a 3 per cent growth in the ads featuring sports celebrities versus Bollywood celebrities.