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Myntra appoints Shah Rukh Khan as its brand ambassador

SportzPower Team

Jun 14, 2024 16:06

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Myntra, one of India’s fashion, beauty, and lifestyle e-commerce platforms, has announced Shah Rukh Khan as its brand ambassador.

Khan will be featured in Myntra’s ‘Trend IRL’ (Trend in Real Life) campaign, promoting Myntra as a platform for the latest fashion trends and urging users to discover new styles.

Mar 20, 2018 15:03

DHL engaged with 500m during ISL 2018

MUMBAI: International express services provider DHL recently completed another successful season as associate sponsors and official match ball delivery partner of the Hero Indian Super League (ISL) 2017-2018. DHL secured visibility amongst football lovers this season by engaging with over 500 million people through a 360-degree interactive brand campaign, and particularly reaching over 180 million TV viewers.

Mar 20, 2018 10:03

F1 launches global marketing campaign ahead of the season opener

LONDON: Formula 1 has launched its first ever global marketing campaign with the stated aim to "challenge the sport’s perceptions by showing through the eyes of the fans what F1 really feels like". The new campaign premieres ahead of the season opener on 25th March, with new imagery, a new tagline and a hero film featuring six "super fans".

Mar 19, 2018 16:03

BNP Paribas extends Indian Wells title sponsorship

INDIAN WELLS: BNP Paribas bank has announced that it will continue as title sponsor of the Indian Wells tennis tournament in California until 2023, making it the longest sponsor of the event in its history. Jean-Yves Fillion, CEO of BNP Paribas in the United States, on Sunday said the tournament has been growing in a big way, reports Efe.

Mar 19, 2018 16:03

Vivo signs on Aamir Khan as brand ambassador

MUMBAI: Chinese smartphone major Vivo on Monday announced the appointment of Bollywood superstar Aamir Khan as its brand ambassador for India, replacing actor Ranveer Singh who had been associated with the company for the past two years.

Mar 16, 2018 16:03

Patanjali CEO says no advertising on 'foreign' IPL

MUMBAI: The Baba Ramdev founded FMCG major Patanjali has said that it would not advertise during the upcoming Indian Premier League (IPL) as it considers cricket in general, and the tournament in particular, "a foreigner's game", Economic Times reports.

Mar 16, 2018 15:03

Star locks in Future as 8th associate sponsor of IPL 2018

MUMBAI: Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for the upcoming Vivo-IPL 2018, which is poised to kick off on 7th April and is expected to deliver a never-before audience of 700 million across TV & digital.

Mar 16, 2018 15:03

Tommy Hilfiger names Lewis Hamilton as global brand ambassador

LONDON: Tommy Hilfiger has announced Formula One World Champion Lewis Hamilton as the new global brand ambassador for Tommy Hilfiger men’s, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Menswear, Underwear and Swimwear, starting Spring 2018.

Mar 15, 2018 12:03

Desports seals deal to manage PSG rights in China

PARIS: China's sports marketing agency Desports will have exclusive management of French Ligue 1 champion Paris Saint-Germain's sponsorship rights and license rights in the Chinese mainland and Hong Kong. The multimillion euro partnership will run for three and a half years from January 2018, according to an official release.

Mar 15, 2018 12:03

Twitter scores 9 new video sports content partnerships for APac

SINGAPORE: Twitter unveiled a robust slate of premium video sport content deals at Sportel Asia on Thursday.

Mar 14, 2018 16:03

Anand joins Dhoni as sports talent app advisor, brand ambassador

MUMBAI: Indian sporting talent app Run Adam has signed five-times world chess champion Viswanathan Anand as a part of Run Adam Sports experts board and also as advisor. Former India cricket captain MS Dhoni is already a part of this expert board and also a mentor with Run Adam. Run Adam aims to nurture and foster sporting talent in India to help realise their dreams.

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