CINCINNATI: FMCG behemoth Procter & Gamble, a Worldwide Olympic and Paralympic Partner, announced plans Tuesday to prominently feature superior performing household and personal care brands during the Olympic and Paralympic Games Paris 2024, including Olympic-inspired brand marketing and in-store campaigns, brand-sponsored athlete partnerships, and complimentary products and services for athletes in the Athletes’ Village during Paris 2024.
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Sep 25, 2023 20:09
NEW DELHI: India's first-ever year-round sports tournament, Yuva Kabaddi Series has joined hands with CARS24, a leading AutoTech company, as its title sponsor for its upcoming monsoon edition, which kicked off Sunday, and runs through to October 22.
Sep 25, 2023 19:09
Noise has onboarded reigning Olympic and world javelin champion Neeraj Chopra as their brand ambassador for smartwatches.
The respective journeys of Neeraj Chopra and Noise represent that from humble beginnings come great things if one never stops dreaming, persevering, and embracing the Noise within.
Sep 25, 2023 19:09
The Asian Games 2023, featuring 655 Indian athletes competing in 41 disciplines, has garnered the support of prominent brands like EatFit, Maruti Suzuki India Limited, JSW, ACKO, and Limca Sportz, who have collaborated with Sony LIV for coverage of the event.
Sep 22, 2023 20:09
DNINE, a new line of sports products like sports shoes, nutrition, and accessories, has announced its digital marketing partnership with Delhi-based digital marketing company, TZS Digital.
Sep 22, 2023 20:09
Cricket Australia (CA) Friday unveiled its playing kit for the 2023 ICC Men’s Cricket World Cup in India.
The uniform was produced by apparel partner ASICS and features the First Nations design that will appear on all of Australia’s international playing kits.
The playing kit also features the logo of global technology company and existing CA partner, HCLTech on the sleeve.
Sep 22, 2023 18:09
NEW DELHI: JSW Group, one of India’s fastest growing conglomerates, Friday announced Olympic and World champion Neeraj Chopra as its official brand ambassador, thereby extending an already solid relationship with the javelin ace.
Financial terms were not disclosed.
The partnership also includes an association with JSW businesses like Steel, Cements, Paints and other Group businesses.
Sep 21, 2023 18:09
MUMBAI: SBI Life has joined hands with the Board of Control for Cricket in India (BCCI) as one of the official partners in a three-year association for the BCCI domestic and international seasons 2023-2026.
The partnership will begin with the upcoming three-match ODI series against Australia, starting September 22.
Sep 15, 2023 18:09
NEW DELHI: MotoGP Bharat has roped in IndianOil, the country’s leading diversified, integrated energy major, as title sponsor for India’s first-ever MotoGP Grand Prix scheduled to take place at the Buddh International Circuit in Greater Noida from September 22 to 24.
Financial details were not disclosed.
Sep 15, 2023 18:09
NEW DELHI: The All India Football Federation on Friday announced IndiGo as its global partner and official airline for the Indian football team.
The partnership between AIFF and IndiGo, financial terms for which were not disclosed, is set to span one year, commencing from September 1 to August 31, 2024.
Sep 12, 2023 19:09
MUMBAI: PepsiCo-owned energy drink brand Gatorade Tuesday announced its association with Indian international cricketer Hardik Pandya.
The partnership comes on the back of Gatorade’s mission to reiterate the importance of hydration whilst being active.