Leading sports apparel brand adidas is reportedly "very close" to sealing the deal as shirt sponsor of the Indian cricket team for the next five years.
The adidas deal is expected to begin from June this year and end in March 2028, Cricketnext reports.
The rights are currently with Kewal Kiran Clothing Limited, parent brand of Killer Jeans. It bears noting that Killer Jeans was onboarded as a "filler" after MPL Sports, the surrogate apparel brand of fantasy gaming platform Mobile Premier League (MPL), pulled the plug early on its shirt sponsorship deal with the BCCI.
