Sponsorship

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Aug 17, 2020 17:08
100% becomes an MXGP official supplier
LAUSANNE: Infront Moto Racing have announced a new collaboration that will see 100%, an independent premium sports brand, become an MXGP official supplier.  100% designs and builds advanced performance goggles and remains a popular choice in the MXGP paddock. 
Aug 17, 2020 17:08
LaLiga appoints commercial director for Southeast Asia
MADRID: Former Liverpool FC senior Global Partnership Development manager Simon Li has taken the role of Commercial director- SEA, Japan, South Korea and Australia at LaLiga. 
Aug 14, 2020 18:08
Tata Group logo
Tata Sons frontrunner for IPL 2020 title sponsorship: Report
MUMBAI: In what would be a first for TATA Sons IF it comes to fruition, India's revered salt to software business house is reportedly in the running for title sponsorship rights of the Indian Premier League 2020.  Outlook India, quoting well-placed sources, reports that the Tatas have bid for the IPL title sponsorship and are now strong contenders ahead of four others who have also bid for the rights. 
Aug 13, 2020 16:08
Mondelez seals snacking partner deal with Man City for Cadbury
LONDON: Mondelēz International, owner of Cadbury, Wednesday announced a partnership with English Premier League side Manchester City FC, making the chocolate brand the club’s Official Snacking Partner. The deal cover territories in the UK, the Republic of Ireland, China, the US, India, Australia, New Zealand, Malaysia, Brazil and the UAE.
Aug 13, 2020 15:08
Formula E champion team in strategic partnership with Rakuten Sports
LONDON: Reigning ABB FIA Formula E Champion DS TECHEETAH announced Wednesday a new strategic partnership with Rakuten Sports, a Rakuten Group service that focuses on creating partnerships built on shared values with professional sports teams, athletes, brands and rights-holders.
Aug 12, 2020 19:08
Unacademy logo
Unacademy extends IPL assn, picks up title sponsor bid papers
MUMBAI: Education technology company Unacademy, already an official sponsor of the Indian Premier League, has, as per reports, not only extended its partnership for a further four years (2020-2023), but also bought bid papers for title sponsorship of the 2020 edition of the IPL. 
Aug 12, 2020 17:08
USATF extends its long term partnership with Hershey’s
INDIANAPOLIS: USA Track & Field announced Tuesday that Hershey’s was extending its long term partnership with USATF and will continue as the presenting sponsor of Run Jump Throw through 2024.   
Aug 12, 2020 17:08
NASCAR announces multi-year sports betting partnership
DAYTONA BEACH, Fla.: NASCAR and sports betting and iGaming platform BetMGM Tuesday announced a multi-year sports betting partnership.  As an Authorized Gaming Operator of NASCAR, BetMGM will collaborate with NASCAR to create and promote "engaging sports betting experiences", including introducing in-race betting options, for racing fans across the United States.
Aug 12, 2020 16:08
Restaurant chain sponsors League of Legends C'ship Series
NEW YORK: Buffalo Wild Wings is teaming up with the League of Legends Championship Series (LCS) on a multi-year partnership that will make America’s largest sports bar brand the Official Sports Bar of the popular North American league. 
Aug 11, 2020 19:08
IPL 2020 logo
Only Rs3bn+ turnover firms can bid for IPL 2020 title sponsorship
MUMBAI: The BCCI Monday floated an 'Expression of interest' for the title sponsorship of the 2020 edition of the Indian Premier League following the exit of Vivo. 
Subscribe to Sponsorship