Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Dec 04, 2017 10:12
MUMBAI: Kingfisher has been signed on as principal sponsor by FC Goa for the fourth season of the Hero Indian Super League.  Kingfisher is already associated with sport in the country through its partnerships with East Bengal, Mumbai Indians, Royal Challengers Bengaluru, Kolkata Knight Riders and even Formula One team, Force India.
Dec 02, 2017 14:12
MADRID: The FIM Moto2 and Moto3 World Championships will continue racing on Dunlop tyres until at least the end of the 2020 season, with a new contract extension securing the future of this long-standing partnership for at least another three years. 
Nov 29, 2017 08:11
MELBOURNE: Cricket Australia has announced luxury Swiss watchmaker, Hublot, has come on board as Official Licensed Watch of Cricket Australia for the 2017-18 summer of cricket.  
Nov 29, 2017 07:11
MADRID: Nivea Men and Real Madrid, partners since 2013 in select countries, have signed a five-year contract extending the association between the male care product major and LaLiga giants to cover 70 markets. 
Nov 25, 2017 16:11
NEW DELHI: Ahead of the 2017-18 I-League season kick-off, Apollo Tyres has associated with Mohali-based Minerva Punjab FC (MPFC), as their title sponsors for a five-year contract. 
Nov 25, 2017 12:11
MUMBAI: East Bengal FC have signed on Italian sportswear brand PERF on the eve of the upcoming season of the I League. The deal is for the next three seasons, reports Sportskeeda.
Nov 23, 2017 12:11
MELBOURNE: Toyota has renewed its partnership with Cricket Australia for the next four years.   Toyota, which has been a partner of Cricket Australia since 2012, has committed to continuing its extensive support of the Australian Cricket pathway – from club cricket all the way up to the men’s international cricket team – until 2021.  
Nov 23, 2017 12:11
SEOUL: Airbnb Inc. was announced Wednesday as an Official Supporter for Online Accommodation Marketing Services for the Olympic Winter Games PyeongChang 2018 to handle the influx of visitors amid growing concerns over lack of rooms and high prices in the host city.
Nov 23, 2017 11:11
SHILLONG: I-League team Shillong Lajong Football Club has agreed terms to extend its long running partnership with McDowell's No.1 Soda, a Diageo Group India subsidiary, ahead of the I-league 2017-18 season.
Nov 21, 2017 11:11
MUMBAI: The International Olympic Committee (IOC) is banking on its digital platform The Olympic Channel for an innovative integrated brand campaign that has just got underway.