Marketing

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Jun 16, 2020 15:06
Golfers unite for COVID relief
Fund-raiser golf event at DGC targets $150K for COVID relief
NEW DELHI: Golfers have taken the lead in announcing the first sporting event in India since the country was placed under COVID-19 lockdown in late March. Top Indian professional golfers Shubhankar Sharma and Gaganjeet Bhullar will join former Indian cricketers Kapil Dev and Murali Kartik for an exhibition match to raise funds for COVID Relief at Delhi Golf Club on July 11.
Jun 15, 2020 17:06
World Taekwondo eases financial burden on partners
SEOUL, Korea: World Taekwondo announced at the weekend that the federation was postponing the "recognition fees" owed by partners for 2020 and waiving their 2021 fees to ease financial pressures.
Jun 12, 2020 18:06
JEEP, Juventus back on the pitch with Serie A restart
TURIN: The winning partnership between the Jeep brand and Juventus is back on the pitch with the restart of Italian football.  Since becoming the club’s Official Sponsor in 2012, Jeep and the Bianconeri (‘Black and Whites‘) have been on a journey of phenomenal success.
Jun 11, 2020 20:06
PUMA Sahal Abdul Samad
PUMA adds Indian footballer Samad to ambassador roster
MUMBAI: PUMA has announced the signing of India international midfielder Sahal Abdul Samad as a global brand ambassador. The Kerala Blasters playmaker joins India captain Sunil Chhetri and goalkeeper Gurpreet Singh Sandhu as the Indian footballers representing the German sportswear major. 
Jun 09, 2020 20:06
Sports nutrition brand Myprotein partners Sandesh Jhingan
MUMBAI: Sports nutrition brand Myprotein has roped in Indian football’s star defender Sandesh Jhingan.  The brand will provide customized nutritional solutions to the center-back player.
Jun 09, 2020 18:06
Magic Bus COVID relief charity golf game aims to raise Rs10m
NEW DELHI: Top golfers Shubhankar Sharma and Gaganjeet Bhullar and former cricketers Kapil Dev and Murali Kartik will tee off at the iconic Delhi Golf Club (DGC) on July 11 for a charity match to raise funds for the fight against the COVID-19 pandemic, PTI reports. The fund-raiser, in support of Magic Bus' COVID-19 relief efforts, will be played over 18 holes at the newly-renovated DGC.
Jun 08, 2020 19:06
Sevilla FC announces Valvoline as global partner
LEXINGTON, Ky.: Valvoline Inc., a leading worldwide supplier of premium branded lubricants and automotive services, and professional European football club Sevilla FC Monday announced a new long-term partnership in which one of the most recognized and respected brands in the global automotive lubricant industry will team up with one of the fastest-growing clubs in world football.
Jun 08, 2020 18:06
Sony launches wireless sports headphones in India
NEW DELHI: Sony on Monday launched new wireless sports headphones WI-SP510 for Rs 4,990 in India. It features IPX5 water resistance rating that can handle splashes and sweat during intense workout session without any disruptions. Dedicated to deliver extra bass for sports enthusiasts, the neckband headphones aims to offer quick charge and arc support.
Jun 05, 2020 16:06
#HOMETEAMHERO Challenge: adidas ropes in former Miss World
MUMBAI: adidas India has announced former Miss World 2017 Manushi Chhillar as a brand ambassador.  With this, Chhillar joins a powerful roster of adidas ambassadors, including Rohit Sharma, Hima Das, Ranveer Singh, and over "20 other top athletes and youth icons who are redefining India's sporting and fitness culture", the company stated in a press relese.
Jun 03, 2020 19:06
Liverpool FC teams up with education major Pearson
LIVERPOOL FC HAS PARTNERED with leading global education company Pearson to offer international sports industry qualifications designed to provide pathways to careers in sport, fitness and physical activity for young people and adults.
Subscribe to Marketing