Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Dec 01, 2021 23:12

Wolf 777 News comes on board as LPL title sponsor

COLOMBO: Wolf777 News, an online platform for sports news content, has come on board as the title sponsor of the Lanka Premier League.

Dec 01, 2021 23:12

US Rugby Sevens Major League launches, offers $1m prize money

LAS VEGAS: The Rugby Football League (RFL), a newly formed US company, Wednesday launched the first-ever US Rugby Sevens Major League, which will see the world’s best international male players battle it out against the best US players for record-breaking prize money.

Dec 01, 2021 23:12

Michelin Cup for E-Gamers comes to India, registrations open

MUMBAI: French tyre major Michelin has announced the launch of Michelin Cup for E-Gamers in India. Designed in partnership with PlayStation’s driving game franchise Gran Turismo, the contest, for which registrations opened 29 November, will run till 18 December. In 2019, PlayStation selected Michelin as “official tire technology partner” for its Gran Turismo franchise.

Nov 30, 2021 20:11

AFL side Richmond announces partnership with Stepathlon

MUMBAI: Australian rules football team Richmond FC, 13-time Australian Football League (AFL) Premiership winners, have announced a new partnership with fan engagement and wellness company Stepathlon - ‘Race To Tigerland powered by Stepathlon’.

Nov 30, 2021 19:11

IOS adds Sonam Malik, Anshu Malik, Akash Kumar to athlete roster

NEW DELHI: IOS Sports and Entertainment Pvt. Ltd., one of India’s leading sports management organizations, have announced the on-boarding of Olympic wrestler Sonam Malik, World Wrestling Championship Silver medalist Anshu Malik and World Boxing Championship Bronze medalist Akash Kumar.

Nov 30, 2021 19:11

FC Goa announces 1Xnews as principal sponsor for ISL 2021/22

MUMBAI: FC Goa has announced 1Xnews as the club’s principal title sponsor for the 2021-22 season of the Hero Indian Super League. As part of the tie-up, 1Xnews will appear on the chest of the club shirt and training wear throughout the course of the season.

Nov 29, 2021 10:11

Ravi Shastri launches sports marketing agency Sporting Beyond

MUMBAI: Ravi Shastri, former cricketer and head coach of the Indian cricket team has launched a sports management and marketing agency named 'Sporting Beyond' in partnership with Papia Pradeep Guha and Jaiveer Panwar. Sahil Malhotra will be the senior vice president and head of operations for the company.

Nov 27, 2021 08:11

ACC partners BCCI to create campaign for India-NZ Tests

MUMBAI: ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) for collecting and managing waste during the first India vs New Zealand Test series match which started on 25 November at Kanpur’s Green Park Stadium.

Nov 26, 2021 20:11

SPN asserts strong advertiser interest for The Ashes 2021

MUMBAI: Sony Pictures Sports Network (SPSN) gears up to broadcast the oldest and biggest rivalry in the history of cricket – The Ashes 2021 LIVE from December 8, 2021.

Nov 25, 2021 19:11

Premier League announces partnership with Castrol

EPL announces partnership with Castrol for global engagement

LONDON: The Premier League and Castrol have announced a new partnership that kicks off in January 2022.

Subscribe to Marketing