Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Mar 23, 2022 20:03

CSK unveils IPL 2022 jersey with TVS Eurogrip Tyres

MUMBAI: Four-time IPL champions Chennai Super Kings unveiled their new jersey for IPL 2022. Chennai Super Kings captain MS Dhoni, in a video, unboxed the new-look jersey featuring camouflage design on the shoulders, four stars atop the franchise’s logo and TVS Eurogrip branding in the front.

Mar 23, 2022 19:03

MPL launches campaign ahead of multi-sport gaming tourney

MUMBAI: Esports and skill gaming platform Mobile Premier League (MPL) announced a 360-degree campaign ahead of the start of the Great Indian Gaming League (GIGL), which begins March 24th. This is the country’s largest multi-sport online mobile gaming tournament with a total value of Rs 2,000 crore.

Mar 23, 2022 18:03

BookMyShow secures ticketing partner rights for IPL 2022

MUMBAI: Ticket booking platform BookMyShow has been appointed as the exclusive ticketing partner for the upcoming Tata IPL 2022 and will also manage venue services for all stadia, including gate entry and spectator management services.

Mar 22, 2022 11:03

IPL 2022: TCL partners Sunrisers Hyderabad for 3rd yr running

HYDERABAD: Television brand and consumer electronics company TCL has become the official sponsor for Sunrisers Hyderabad (SRH) for the third time in a row.

Mar 22, 2022 09:03

Tata Steel extends as PGTI umbrella partner for 3 more yrs

NEW DELHI: Tata Steel Monday announced that it will extend its support to the Professional Golf Tour of India (PGTI), as an umbrella partner for three more years starting from the 2022 season. Financial terms were not revealed other than to confirm the sponsorship commitment is pegged at a higher value, compared to the previous occasion.

Mar 22, 2022 05:03

IDFC FIRST Bank to partner all 4 Procam running events

MUMBAI: IDFC FIRST Bank Monday announced its inaugural sponsorship of participative sports with Procam International and its four global distance running events as the associate sponsor – Tata Mumbai Marathon, Tata Consultancy Services TCS World 10K Bengaluru, Delhi Half Marathon, Tata Steel Kolkata 25K and a partner to Sunfeast India Move As One. Financial terms were not disclosed.

Mar 17, 2022 15:03

Tata Communications reconnects with F1 in multi-yr collab

MUMBAI: Tata Communications has returned to the pinnacle of motorsport, Tuesday flagging off a multi-year strategic collaboration as Official Broadcast Connectivity Provider of Formula 1. Tata Communications will deliver and enhance fan experience globally and provide global end-to-end managed network services for video contribution, the company said in an exchange filing.

Mar 17, 2022 12:03

Barca, Spotify seal strategic sports & ent partnership

BARCELONA: FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the main partner of the club and the official audio streaming partner. While financial terms were not diclosed, media reports valued the sponsorship agreement at €280 million.

Mar 16, 2022 20:03

IMG wins commercial rights mandate for 6 Arab Gulf Cup tourneys

LONDON: The Arab Gulf Cup Football Federation (AGCFF) has announced a long-term commercial partnership with IMG for the next six Arab Gulf Cup tournaments, being held from 2023 to 2031.

Mar 16, 2022 20:03

Virat-backed Hyperice launches Hypervolt 2 Pro in India

MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Wednesday announced the launch of its most powerful device yet – the Hypervolt 2 Pro, in India.

Subscribe to Marketing