Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Apr 06, 2022 11:04

Clean Slate inks 2-yr sponsor deal with Yorkshire Cricket Club

MUMBAI: India-based global streaming platform Clean Slate Studioz (Clean Slate) has been announced as the new principal partner for Yorkshire County Cricket Club (YCCC).

Apr 06, 2022 00:04

E-com gaming dominates advertising in 1st 5 games of IPL 15: TAM

MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 5 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.

Apr 05, 2022 20:04

Craft 1861 named MotoGP Wellness Partner

MADRID: MotoGp commercial rights holder Dorna Sports announced Tuesday an agreement with Craft 1861 as the American brand is named the Wellness Partner of the FIM MotoGP World Championship.

Apr 04, 2022 18:04

Gujarat Titans join WhatsApp to enhance fan engagement

MUMBAI: The Tata Indian Premier League’s (IPL) latest entrants, the Gujarat Titans, have joined the popular messaging application WhatsApp to enhance fan engagement and experience. Building up on their jersey launch in Augmented Reality (AR) and logo launch in The Metaverse, Gujarat Titans continue to provide a unique experience for cricket afficionados.

Apr 01, 2022 15:04

Qatar 2022 Official Soundtrack Hayya Hayya

Qatar 2022 official soundtrack kicks off with 'Hayya Hayya'

THE FIFA WORLD CUP 2022 OFFICIAL Soundtrack has kicked off with the release of the single Hayya Hayya (Better Together), featuring Trinidad Cardona, Davido and Aisha, ahead of Friday night’s final draw for the tournament.

Apr 01, 2022 14:04

Al Rihla by adidas unveiled as Qatar 2022 match ball

DOHA, Qatar: Al Rihla has been revealed by adidas as the Official Match Ball for the FIFA World Cup Qatar 2022. The 14th successive ball that adidas has created for the World Cup is designed to support peak game speeds, as it travels faster in flight than any ball in the tournament’s history.

Apr 01, 2022 13:04

Sony gears for WrestleMania 38 with 5-days of WWE action

MUMBAI: As WrestleMania 38, WWE’s biggest Live event inches towards its kick-off from April 3 onwards, official broadcast partner Sony Sports Network is all geared up to bring high-octane entertainment to WWE fans across the nation.

Apr 01, 2022 12:04

Open digital banking partner of RCB, KKR and SRH

MUMBAI: Neobanking fintech Open has announced its partnership with Indian Premier league franchises Royal Challengers Bangalore, Kolkata Knight Riders, and Sunrisers Hyderabad as their official digital banking partner.

Apr 01, 2022 11:04

Upstox launches ‘Own Your Future’ IPL campaign

MUMBAI: Leveraging the Indian Premier League (IPL) 2022, Upstox has launched its new campaign, ‘Own Your Future’. The campaign includes commercials on television, digital, and the company’s social media platforms. According to the company, while digital has been employed to reach out to the target segments in metros and big cities, television will be dominating the media mix for tier 2 and tier 3 cities.

Apr 01, 2022 10:04

IPL 2022: Spotify launches 15 film campaign with Leo Burnett

MUMBAI: Spotify India has rolled out a new multilingual, 15 film campaign, leveraging the Indian Premier League (IPL) to strengthen its presence across all markets. Conceptualised by Leo Burnett India, the campaign highlights the message, ‘music makes life better’.

Subscribe to Marketing