Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Jul 14, 2022 17:07

Kerala Blasters FC extends PR mandate with Davidson PR & Comms

KOCHI: Hero Indian Super League club Kerala Blasters FC has extended the contract with Davidson PR & Communications (DPC) as their public relations & communications partner for the fourth successive year.

Jul 13, 2022 18:07

Ayurvedic brand onboards Smriti Mandhana as face, investor

MUMBAI: Neem Ayu, an ayurvedic brand for haircare and skincare has recently launched with Indian cricket star Smriti Mandhana as the brand face for their shampoos & hair oils. In addition to this, Smriti has also invested in the brand and will be part of their growth journey.

Jul 13, 2022 15:07

IOS adds badminton world junior #1 Tasnim Mir to athletes roster

NEW DELHI: IOS Sports and Entertainment have announced the on-boarding of the young talented badminton player Tasnim Mir into their sporting profile. The 17-year-old badminton prodigy scripted her name in Indian sports history by becoming the first Indian to clinch the BWF Junior World No.1 ranking in the U-19 category in January.

Jul 12, 2022 20:07

Unacademy to 'embrace frugality', dropping IPL sponsorship

MUMBAI: Edtech company Unacademy will not associate with the Indian Premier League (IPL) 2023 as official partner, co-founder and CEO Gaurav Munjal has confirmed.

Jul 12, 2022 20:07

Alpine F1 extends Yahoo technical partnership, scores new deal

LONDON: BWT Alpine F1 Team has confirmed the extension of the strategic partnership with global web services provider Yahoo as the Oxfordshire-based team's technical partner.

Jul 12, 2022 18:07

Hyderabad FC hands mkting mandate to Bend The Spoon

HYDERABAD: Hero Indian Super League champions Hyderabad FC have partnered with city-based marketing agency – Bend The Spoon Marketing – ahead of the 2022-23 season.

Jul 12, 2022 17:07

HCL sets out 5-yr plan enhancing support to Indian squash

CHENNAI: HCL, a $11.5 billion global conglomerate, along with the Squash Rackets Federation of India (SRFI), Tuesday announced new initiatives as part of the HCL Squash Podium Program to significantly improve the Squash ecosystem in India over the next five years.

Jul 12, 2022 16:07

GodLike Esports, Wings partner for co-branded soundwear collection

MUMBAI: Esports team GodLike Esports has joined hands with Wings to create a co-branded soundwear collection - the ‘GodLike limited edition earbuds’. The limited-edition collection will be available across multiple platforms including Amazon, Flipkart, Myntra, PayTM and Tata Cliq. Fans can join the waitlist to be the first to get their hands on the products.

Jul 11, 2022 17:07

Femina’s July cover is Indian women’s hockey team

MUMBAI: Femina honours the Indian women’s hockey squad in its July 2022 issue, detailing the stories of struggle and ambition of the 16 team members, and their commitment to achieve a common goal – glory for India.

Jul 08, 2022 18:07

Ajinkya Rahane invests in ‘You Need Contents’

MUMBAI: Indian cricketer Ajinkya Rahane, brand ambassador of You Need Contents, the Indian entity of You Need Character and the producer of kids’ animation series CricketPang, has now been announced as an investor in the enterprise. With this investment, Rahane will help the brand reach wider Indian audiences and also encourage kids to actively take up sports.

Subscribe to Marketing