Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 21, 2018 08:03
MELBOURNE: AirAsia and Australia’s leading surfing bodies have announced a joint partnership that will see the Kuala Lumpur headquartered international low cost carrier become Surfing’s official airline partner in Australia. 
Mar 21, 2018 08:03
WHITE PLAINS, NY: Heineken Tuesday announced it has renewed its long-term partnership agreement with Major League Soccer as the official beer of MLS for an additional five years, further establishing Heineken's standing as a worldwide leader in the sport, and its commitment to growing the beautiful game in North America.  
Mar 20, 2018 15:03
MUMBAI: International express services provider DHL recently completed another successful season as associate sponsors and official match ball delivery partner of the Hero Indian Super League (ISL) 2017-2018. DHL secured visibility amongst football lovers this season by engaging with over 500 million people through a 360-degree interactive brand campaign, and particularly reaching over 180 million TV viewers.
Mar 19, 2018 16:03
INDIAN WELLS: BNP Paribas bank has announced that it will continue as title sponsor of the Indian Wells tennis tournament in California until 2023, making it the longest sponsor of the event in its history. Jean-Yves Fillion, CEO of BNP Paribas in the United States, on Sunday said the tournament has been growing in a big way, reports Efe.
Mar 19, 2018 15:03
NOIDA: ExxonMobil Lubricants, the wholly-owned affiliate of ExxonMobil Corporation, has reaffirmed its partnership with Maruti Suzuki India and associated itself as the carmaker's lubricant partner for its Maruti Desert Storm motorsport rally which was flagged off from here Sunday.  Mobil is the official lubricant partner for the rally.
Mar 16, 2018 15:03
MUMBAI: Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for the upcoming Vivo-IPL 2018, which is poised to kick off on 7th April and is expected to deliver a never-before audience of 700 million across TV & digital. 
Mar 15, 2018 12:03
PARIS: China's sports marketing agency Desports will have exclusive management of French Ligue 1 champion Paris Saint-Germain's sponsorship rights and license rights in the Chinese mainland and Hong Kong. The multimillion euro partnership will run for three and a half years from January 2018, according to an official release.
Mar 14, 2018 15:03
NEW DELHI: Olympic Gold Quest has announced support to 2018 Asian Wrestling Championship Silver medalist and Olympian Vinesh Phogat. 23-year-old Vinesh currently competes in 50 kg category freestyle wrestling. Vinesh is a 2014 Commonwealth Games Gold medalist, 2014 Asian Games Bronze medalist and a 5-time Asian Championship medalist.
Mar 14, 2018 15:03
NEW DELHI: Gearing up for the 11th edition of the VIVO Indian Premier League (IPL), Kings XI Punjab (KXIP) on Tuesday unveiled the official jersey for this season. The jersey was launched in a joint press conference with shirt sponsor, Kent RO Systems Ltd. Kent will occupy their place on the front of the Kings XI Punjab Jersey this year.
Mar 13, 2018 15:03
MUMBAI: The Board of Control for Cricket in India (BCCI) has announced its association with Paytm as the official umpire partner of the VIVO Indian Premier League for the next five years. Paytm is also the title sponsor of India Cricket.