Sponsorship

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Jan 28, 2019 15:01

Haier extends Peshawar Zalmi deal after record $3.7m return in Season 3

LAHORE: The champions of the Pakistan Super League’s second season, Peshawar Zalmi confirmed recently that Chinese consumer electronics giant, Haier will remain its title sponsor for the fourth season of the competition.

Jan 28, 2019 15:01

Kerala govt kicks off ambitious ‘Operation Olympics’ programme

KOCHI: ‘Operation Olympics', a programme designed to train athletes in 11 sporting disciplines by the government of Kerala, has commenced. Kerala chief minister M Pinarayi Vijayan confirmed the development on his official Facebook account, stating that the state sports council and department have registered 123 athletes for the programme.

Jan 28, 2019 12:01

Cadillac official vehicle for all PGA championships till 2022

MIAMI: PGA of America, golf’s apex governing body in the United States and the owner of the PGA Tour, has announced US auto major GM's marquee luxury brand Cadillac as the official vehicle for all its events till 2022. These include the PGA Championship, KitchenAid Senior PGA Championship and KPMG Women's PGA Championship.

Jan 25, 2019 18:01

BKT marks 2nd India sports sponsorship with Rural Olympics 2019

LUDHIANA: Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway tires, has signed on with Kila Raipur Sports Festival as the presenting partner for its 83rd edition. This will be BKT’s first year as partners for the marquee event.

Jan 25, 2019 10:01

'We have pumped Rs10m behind Mumbai Games marketing efforts'

When Gaja Capital, the city-based private equity firm, provided funding Rs 650 million to SportzVillage, the sports and fitness education venture back in October 2015, it would have taken a clairvoyant to predict it would play a part in changing the landscape of amateur sport in India.

Jan 23, 2019 14:01

Third leg of Mercedes Trophy 2019 tees off in Mumbai

MUMBAI: The 19th edition of the annual Mercedes Trophy golf tournament teed off its third leg here Wednesday. Three hundred golfers across the city are competing for six national final qualification slots at the Bombay Presidency Golf Club in Chembur till Friday. The finals will take place in Pune from 27-29 March.

Jan 23, 2019 13:01

Bayern Munich confirms S-E Asia partner

MUNICH: Bundesliga champions Bayern Munich have named one of the leading suppliers of premium water purification systems in South-East Asia, Lux Asia Pacific as its regional partner in Thailand and Indonesia. The co-operation primarily includes the use of trademark rights for the promotion of Lux products and joint PR activities.

Jan 22, 2019 16:01

PVL scores RuPay as title sponsor for inaugural season

NEW DELHI: RuPay, the flagship product of National Payments Corporation of India, has acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League, that is set to start on 2nd February.

Jan 22, 2019 13:01

Mahindra Racing upgrades Formula E deal with electronics co

TOKYO: Mahindra Racing, the team representing India in the ABB FIA Formula E Championships, has expanded its agreement with Japanese technology firm Renesas Electronics, naming it its official technical partner for the remainder of the fifth season.

Jan 19, 2019 15:01

World Archery signs mega 10-year sponsorship deal with Korea's Fivics

LAUSANNE: World Archery (WA) announced Wednesday that it has finalised the longest ever sponsorship deal in the archery industry, which is set to last for the next 10 years with Korean archery goods manufacturer, Fivics.

Subscribe to Sponsorship