Advertising

Feb 14, 2020 12:02
BENGALURU: Indian Premier League franchise Royal Challengers Bangalore (RCB) Friday unveiled their new logo.  The unveil closed the lid on one matter of speculation that had been doing the rounds these last few days. That the "Bangalore" in the RCB title would change to "Bengaluru" to reflect the what is now the official name of India's software capital. No such thing.  
Feb 13, 2020 19:02
JAIPUR: Indian fantasy sports platform MyTeam11 announced Thursday the appointment of Dentsu X as their digital agency on record, in furthering their consumer and media outreach program for the upcoming season.
Feb 13, 2020 19:02
MUMBAI: Leading Indian fantasy sports platform Dream 11 has been ranked at number three behind Hindustan Unilever Ltd and Amazon Online India (in that order), according to the Pitch Madison Advertising Report 2020, which lists the top 50 advertisers of India for the year 2019 based on approximate ad spends. 
Feb 13, 2020 18:02
CINCINNATI: At the 2020 MAKERS Conference in Los Angeles, P&G-owned Secret Deodorant announced a new partnership with Serena Williams to "further progress gender equality and pledged an additional $1 million in support of equality programs".
Feb 13, 2020 17:02
WASHINGTON: Indian corporate Mahindra has announced an agreement with US management firm Monumental Sports and Entertainment (MSE) to become an Official Partner of the Washington Wizards (NBA) and Washington Capitals (NHL).
Feb 13, 2020 17:02
BARCELONA: FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz. 
Feb 13, 2020 17:02
TURIN: Defending Lega Serie A champions Juventus FC and global insurance giant Allianz have confirmed the extension and expansion of their sponsorship arrangement until 2030 in a deal worth €103.1 million.
Feb 12, 2020 16:02
BENGALURU: Royal Challengers Bangalore has announced a 3-year partnership with Muthoot Fincorp Ltd, a part of the Muthoot Pappachan Group, popularly known as Muthoot Blue, a diversified conglomerate in the financial services industry.
Feb 12, 2020 15:02
LONDON: From 2021 Racing Point will become the Aston Martin works team – and owner Lawrence Stroll has told staff at the factory his target is to establish the outfit as one of the top teams in Formula 1.
Feb 12, 2020 15:02
NEW YORK: Facebank Group, Inc., a leading digital human technology company focused on the development, protection and activation of digital likeness assets for celebrities and consumers, and Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, Tuesday announced a joint business development agreement "to pursue and share revenue opportunities from the digital likenesses of ABG-owned