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Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Dec 10, 2019 18:12
BENGALURU: Indian men's football team captain Sunil Chhetri on Tuesday signed a three-year deal with German sportswear brand PUMA.  Chhetri, who is Indian football's most recognised face, joins the brand's roster of global players like Antoine Griezmann, Romelu Lukaku, Luis Suarez and Sergio Aguero, among others.
Dec 09, 2019 16:12
MUMBAI: As part of the 2019 yearly wrap-up, Google India has announced its annual YouTube ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares, and love from audiences across the country. While Kia Motor’s ad for Seltos is on top, other ads on the leaderboard include Samsung’s Good Vibes App ad and Pepsi’s Har Ghoonth Mein Swag Hain.
Dec 06, 2019 16:12
NEW DELHI: Imagine a football club that gets support from its rival’s fans. Have you ever seen a Manchester United Fan supporting Arsenal FC? Or the other way? Sound’s unreal, doesn’t it! It’s precisely this reason why Real Kashmir is unique. A club that has almost forced, inspired, fans of other Indian football clubs to start supporting them.
Nov 21, 2019 15:11
MUMBAI: India's leading sportscaster Star Sports has been the home of the English Premier League, arguably the world's greatest football league, for several years now. The Premier League has always showcased some of the best football and has one of the biggest fan bases not just in India but also in the world. 
Nov 20, 2019 11:11
MUMBAI: Sony Pictures Sports Network (SPN) has conceptualized and launched the ‘Love for Cricket knows no Boundaries’ campaign to tell the poignant, heart-warming story of a "true" fan of the sport.  Breaking away from expected clichés of sports commercials, the sports network has launched a campaign which is inspired by true events and chronicles the passion of a real-life cricket fan, Charles Rao. 
Nov 09, 2019 15:11
HERZOGENAURACH: The Italian luxury-goods house Prada and German sportswear brand adidas have joined forces to start a new collaboration built on an "authentic fusion of fashion and performance". 
Nov 07, 2019 15:11
BOSTON, (MA): – Sportswear brand Reebok Wednesday announced that beginning in 2020, it will unify under one brand logo and wordmark, leveraging its most recognizable and distinguished assets – the Vector logo and “drop-R” wordmark.  
Nov 06, 2019 18:11
MUMBAI: Procam International, promoters of the Tata Mumbai Marathon, Wednesday announced Tiger Shroff as the face of TMM 2020.  The "now-gen" action star replaces John Abraham, an action star in his own right and face of Asia’s most prestigious marathon for the last many years running. 
Nov 05, 2019 14:11
MUMBAI: Experiential and OOH agency The Max partnered with the All India Football Federation for the launch of the FIFA U-17 Women’s World Cup INDIA 2020 emblem launch that took place at Mumbai's iconic Gateway of India at the weekend. 
Nov 03, 2019 16:11
MUMBAI: The official emblem for the FIFA U-17 Women’s World Cup India 2020 was unveiled Saturday during a star-studded launch event at Mumbai's iconic Gateway of India.  With exactly one year to go before the tournament kick-off, fans from across India and around the world experienced the excitement and optimism as the official emblem for the tournament was revealed to the public.