principal sponsor

Shyam Steel Industries Wednesday announced a three-year association with Lucknow Super Giants as principal sponsor of the Indian Premier League franchise. 

The association has the stated aim of helping the leading TMT bar manufacturer enhance its brand and business presence across the HSM markets and nationally.

Jul 23, 2019 16:07
NEW DELHI: Dabang Delhi Kabaddi Club, owned by DO IT Sports Management, Tuesday announced JK Super Cement as the team's principal sponsor for the ongoing Pro Kabaddi League's seventh season.
May 29, 2019 11:05
MUMBAI: SCOTT Sports India, a Swiss producer of bicycles, motorsports gear, sportswear and winter-sports equipment has roped in Mumbai’s leading theme developer, Kanakia Group for its first ever road racing team, SCOTT Racing Development.  
May 08, 2019 11:05
NEW DELHI: Asia’s largest dairy brand, Amul will be the prime sponsor of the Afghanistan cricket team for the upcoming ICC Cricket World Cup, which will be held in England and Wales.
Mar 27, 2019 15:03
MUMBAI: One of India’s top paint companies, Kansai Nerolac will have its logo visible on the caps and helmets of players in the Royal Challengers Bangalore (RCB), Sunrisers Hyderabad and Rajasthan Royals (RR) franchises in the VIVO IPL 2019 as part of its principal sponsorship agreement with them.
Mar 01, 2019 15:03
MUMBAI: Reliance Industries-owned Mumbai Indians has added RIL-controlled Viacom18's flagship Hindi general entertainment channel Colors as principal sponsor of the Indian Premier League (IPL) franchise, alongside Samsung. 
Oct 25, 2018 16:10
NEW DELHI: After taking on the role of patron state for the country's one time national sport hockey, the Odisha government has now extended support to football.  The state government has decided to sponsor the All India Football Federation's development team Indian Arrows for the upcoming season of the Hero I-League in a landmark deal reportedly worth around Rs50 million.
Oct 08, 2018 14:10
BENGALURU: JSW Sports owned Haryana Steelers Monday announced a multi-year partnership with global nutrition and weight management company Herbalife Nutrition as the VIVO Pro Kabaddi League franchise's principal sponsor.  The Steelers will be Herbalife’s first ever association with a Kabaddi franchise and sports team in the country.
Apr 06, 2018 17:04
MUMBAI: South Korean electronics major Samsung India has signed up as principal sponsor of Mumbai Indians, the defending champions of the Indian Premier League (IPL). The eleventh edition of the popular cricket series kicks off Saturday and will continue till May 27.
Mar 26, 2018 18:03
BENGALURU: HP Inc. India Monday announced its partnership with Royal Challengers Bangalore (RCB) for the upcoming IPL season.  In an effort to better engage with millennials, HP will be the principal sponsor of the highly popular cricket team, led by youth icon and cricketing legend Virat Kohli. Through the partnership, HP will occupy the commercial space on the front of the RCB playing jersey.
Mar 13, 2018 15:03
NEW DELHI: Leading online travel company Goibibo has signed up with the IPL defending champions Mumbai Indians as their principal sponsors for one year.  Winner of 3 IPL championship Trophies in the competitions decade long history, Mumbai Indians led by Rohit Sharma has been the most viewed IPL team on television.