Formula 1

PUMA inks deal as F1 licensing partner & trackside retailer

SportzPower Team
May 04, 2023 18:05

HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. 

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Feb 18, 2019 12:02
Ferrari launches ‘SF90’ car for the F1 2019 season
LONDON: Formula 1 giants Scuderia Ferrari will be aiming to go one step further from their best performance in the turbo-hybrid era in the 2018 season in which they finished second, with the ‘SF90’ car it launched at its test track in Italy’s Fiorano on Friday.
Feb 15, 2019 12:02
F1 taps CAA-GBG for global fan engagement
LONDON: Recognising the need to grow its audiences globally and improve fan experience on and off the race course, Formula 1 has announced a new partnership with the world-renowned brand management company, CAA-GBG.
Feb 13, 2019 17:02
UK telecom firm title sponsor of F1's Williams Racing
LONDON: Formula 1 team Williams Racing announced Tuesday that it has signed a multi-year, multi-million sponsorship deal at its company headquarters with British telecom brand Rokit. Williams have been on the lookout for a title sponsor ever since Martini opted to end their involvement in F1 after a five-year stint. The team’s performance on track has come under scrutiny as well.
Feb 13, 2019 13:02
British American Tobacco returns as F1 sponsor with McLaren
LONDON: Formula 1 team McLaren Racing on Monday announced a global partnership with British American Tobacco (BAT), the world’s leading cigarette and tobacco products manufacturer based out of UK, which has been a market leader courtesy brands such as Dunhill, Rothmans and Benson and Hedges in over 50 countries.
Feb 12, 2019 15:02
F1 signs 5-year cyber security deal with UK's Cyber1
LONDON: Formula 1 has agreed to an exclusive five-year partnership with UK’s Cyber1, an international leader in providing its clients, cyber security services and solutions.
Feb 07, 2019 12:02
Red Bull signs 1st cryptocurrency sponsorship deal in F1
LONDON: Formula 1 team Aston Martin Red Bull Racing has created history by being the first in international motorsport to sign a sponsorship deal with global cryptocurrency brand FuturoCoin (FTO) lasting till the end of the 2020 season.
Feb 04, 2019 13:02
Melbourne to host first-ever F1 launch event to kick off 2019 season
MELBOURNE: Formula 1 will be hosting its inaugural and historic season launch event on 13 March to mark the start of the 2019 season in the Australian city of Melbourne, which is popularly known as the sporting capital of the world.
Feb 02, 2019 12:02
Alfa Romeo Racing logo
Sauber becomes Alfa Romeo Racing from 2019 F1 season
MONACO: They’ve been a familiar entry on the grid since 1993, but the Sauber name will disappear from Formula 1 this campaign, with the iconic Swiss squad set to race under a new guise: Alfa Romeo Racing. The Italian car manufacturer returned to F1 last season after an absence of more than 30 years, signing a multi-year technical and commercial partnership with Sauber.
Jan 30, 2019 16:01
Formula 1 promoters disgruntled with owners Liberty Media: Report
LONDON: The Formula One Promoters Association (FOPA) has expressed massive concern over the way the motorsport is being run at present by owners Liberty Media, UK’s The Independent reports.
Jan 29, 2019 12:01
F1 TV to broadcast live coverage of pre-season testing
LONDON: Formula 1 fans will get an opportunity for the first time in history to watch the pre-season testing of their favourite teams wherein they put their new cars through their paces for the first time and a new pecking order is established.
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