Sponsorship

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Aug 05, 2020 15:08

CPL adds online gaming operator to sponsor roster

PORT OF SPAIN, Trinidad and Tobago: The Hero Caribbean Premier League has announced Fun88, a leading online gaming operator, as an official partner of the CPL. One of the most significant features of the partnership will be to create exciting content for fans to enjoy, along with spicing up the championship with a competition that will give fans the chance to win the prize of a lifetime.

Aug 04, 2020 20:08

2020 Herbalife24 Triathlon, 5k & Bike Tour Event cancelled

LOS ANGELES: Herbalife Nutrition, a premier global nutrition company, has cancelled the 2020 Herbalife24 Triathlon Los Angeles, 5k and Bike Tour which had been scheduled for October 25. Herbalife Nutrition plans to hold a 2021 event on May 16, 2021.

Aug 04, 2020 19:08

No official word yet but talk swirls of Vivo exiting IPL

MUMBAI: There is nothing official about it. Yet! But With 46 days left for the 13th edition of the Indian Premier League, rumours were swirling through the day that title sponsor Vivo has pulled the plug on its IPL association.

Aug 03, 2020 17:08

Apex trader body slates BCCI for retaining Vivo as IPL title sponsor

NEW DELHI: In a move that looks meant more for public consumption rather than real conviction, the Confederation of All India Traders (CAIT) - India’s apex trader body - has opposed the decision taken by the Board of Control for Cricket in India (BCCI) to retain Chinese firm Vivo as title sponsor of the Indian Premier League (IPL).

Aug 03, 2020 17:08

BCCI invites bids for team kit sponsor, merchandising partner

MUMBAI: The Board of Control for Cricket in India (BCCI) invites bids for the Team Kit Sponsor and Official Merchandising Partner Rights through a tender process. For the record, US sportswear giant Nike, which has been struggling in this market and is way behind its German rivals Puma, adidas and Reebok, is the incumbent kit partner for Team India cricket.

Aug 03, 2020 16:08

Vivo IPL from Sep 19-Nov 10; Women’s T20 Challenge in sched

MUMBAI: It's official. As expected by the industry (including by the fire and brimstone spewing prime time presenters on India's news channels), Vivo remains the title sponsor of the Indian Premier League 2020. The world's biggest annual cricket event will be staged in the United Arab Emirates (UAE) and the matches will be played in Dubai, Sharjah and Abu Dhabi subject to necessary clearances from the Union government.

Jul 31, 2020 20:07

Real, Barca world football’s most valuable brands: Study

LONDON: Real Madrid remain the most valuable football club brand in the world for 2020, according to the latest edition of the Brand Finance Football Annual.

Jul 31, 2020 20:07

NBA adds massage recovery tech courtside with Hyperice partnership

IRVINE, Calif.: Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology, and the National Basketball Association (NBA), Thursday announced a multiyear partnership that makes Hyperice the Official Recovery Technology Partner of the NBA.

Jul 31, 2020 20:07

Yahoo Sports official marketing partner of the NBA

NEW YORK: Yahoo Sports and the National Basketball Association (NBA) are joining forces to enhance the at-home fan experience with a multiyear relationship that will make Yahoo Sports an Official Marketing Partner of the league and RYOT a live virtual reality (VR) production partner during the NBA Restart in Orlando.

Jul 30, 2020 20:07

Procam International launches ‘Sunfeast India Run As One’

MUMBAI: Just six months back, no one, not even the reputed French astrologer Nostradamus could have predicted that our lives in a matter of months, would literally be flipped upside down and turned inside out. Due to the virus, the negative impact on society, be it financial, mental, or social is truly unprecedented. COVID 19 in one way or another has impacted each and every one of us globally.

Subscribe to Sponsorship