Marketing

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Nov 23, 2020 19:11
Fast&Up is Mumbai City FC's sports nutrition partner
MUMBAI: With the start of the seventh season of the Hero Indian Super League (ISL) over the weekend, India's leading sports & active nutrition brand Fast&Up today announced its association with Mumbai City FC as the Official Sports Nutrition Partner of the club for the 2020/21 edition. 
Nov 23, 2020 19:11
Bengaluru FC partners with eat.fit for ISL 2020-21 season
BENGALURU FC HAVE ENTERED into a year-long association with eat.fit who will be the Blues’ food and nutrition partner for the upcoming Hero Indian Super League season.
Nov 23, 2020 19:11
KBFC extends assn with Kinder Hospitals as medical partner
KOCHI: Kerala Blasters FC has announced that Kinder Hospitals will continue as the Official Medical Partner of the club for Season -7 of the Hero Indian Super League.  Kinder Medical Group is a privately held organization that has centers in Kochi, Alappuzha and Bangalore in India, and also operates in Singapore, Indonesia and Sri Lanka.
Nov 23, 2020 18:11
Chennaiyin FC confirms Paytm First Games as Fantasy Sponsor
CHENNAI: Chennaiyin FC is delighted to confirm that India's biggest mobile gaming platform, Paytm First Games, has come on board as its associate sponsor for the 2020-21 season.
Nov 23, 2020 18:11
Chennaiyin FC adds ACKO General Insurance to sponsor roster
CHENNAI: Chennaiyin FC have announced that digital general insurance provider ACKO General Insurance as the club's associate sponsor for the 2020-21 campaign, coming on board as their Official Insurance Partner. ACKO claims to have more than 60+ million unique customers since its inception in 2016, while also holding the distinction of being India's first digital insurer.
Nov 23, 2020 18:11
BKT Logo
BKT Tires enters Indian football arena, partners 4 ISL clubs
MUMBAI: Balkrishna Industries Ltd. (BKT Tires) has partnered with four franchises of the ongoing edition of the Hero Indian Super League 2020-2021.  By partnering with ATK Mohun Bagan FC, Hyderabad FC, NorthEast United FC and SC East Bengal, BKT marked its maiden association with professional football in India ahead of ISL season 2020- 2021.
Nov 23, 2020 17:11
ATP and Infosys extend digital innovation partnership
LONDON: Infosys, a global leader in next-generation digital services and consulting, and the ATP, have announced the renewal of their highly successful partnership for a further three years.  The agreement will see Infosys continue as Global Technology Services Partner and Digital Innovation Partner of the ATP, through 2023.
Nov 20, 2020 14:11
Jamshedpur FC CEAT tyre partner
CEAT makes 1st India football play - as Jamshedpur FC tyre partner
MUMBAI: Tyre major CEAT, has associated with Jamshedpur FC as the official tyre partner for the Hero Indian Super League 2020-21.  The association is CEAT’s first partnership with an Indian football team, after having established alliances with various top brands in the world of sports with the likes of Torino Football Club in Italy, Indian Premier League (IPL) and Ultimate Table Tennis.
Nov 20, 2020 13:11
Kerala Blasters launch music album - 'Yennum Yellow'
KOCHI: Kerala Blasters FC has launched a music album - "Yennum Yellow" - as part of the club’s Yellow Heart initiative aimed at uniting communities across Kerala through football. 
Nov 20, 2020 13:11
'India, run with Airtel Delhi Half Marathon': Abhinav Bindra
NEW DELHI: In a quest to inspire India to run, Airtel Delhi Half Marathon today announced India’s only individual Olympic gold medallist Abhinav Bindra as the event ambassador for the 16th edition scheduled for 29th November in New Delhi.
Subscribe to Marketing