Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Jun 14, 2018 17:06
MUMBAI: 3X3 Pro Basketball League (3BL), claimed to be India’s first ever FIBA recognised league, announced on Thursday the player draft for its maiden season.  15 additional standout Indian players have also been signed up, having participated in the trials in New Delhi, which featured 100 potential basketball players. 
Jun 12, 2018 14:06
OHIO: NBA superstar LeBron James’ production company, SpringHill Entertainment,  is all set to expand its wings further by co-producing a sports documentary titled ‘Student Athlete’, which will be aired on October 2 on HBO.  The announcement was made on Monday by Peter Nelson, executive vice president of HBO Sports. 
Jun 06, 2018 17:06
NEW DELHI: The first ever FIBA recognised league in the country, 3x3 Basketball League (3BL), will begin from June 9, it was announced on Wednesday. The league will witness marquee players like Palpreet Singh Brar, Amjyot Singh and international sensations like Inderbir Singh Gill and Leandro Souza De Lima, IANS reports.
May 29, 2018 14:05
MUMBAI: The National Basketball Association (NBA) and Times Studio, a digital video content company of Times Group, have announced a partnership to deliver game highlights and produce original programming for fans in India through Times Internet Limited (TIL) platforms.
May 21, 2018 16:05
SAN FRANCISCO: Golden State Warriors’ superstar Draymond Green could very well own the trademark of the name ‘Hampton 5’.  ‘Hamptons 5’ is a title given to the playing group of Green, Stephen Curry, Klay Thompson, Kevin Durant and Andre Iguodala, all of whom are the team’s exceptional players who have a combination of speed, athleticism, playmaking and scoring ability.
May 18, 2018 17:05
NEW YORK: NBA’s sponsorship revenue has crossed $1 billion for the first time in the history of the league, courtesy an 8-year deal with top apparel maker Nike and the launch of 3-year test program involving jersey partners, as per a report by research and consulting firm ESP Properties, Chicago. The NBA recorded figures of $1.12 billion in 2017-18 in sponsorships, up by $259 million as compared to 2016-17. 
May 18, 2018 16:05
SAN FRANCISCO: Basketball star Stephen Curry is in talks with the PGA Tour for a deal that would allow his management company to sell marketing and sponsorship deals for a golf event in the fall of 2019, ESPN reports.  The Safeway Open in California is said to be targeted as the event that Curry would host. A PGA Tour official confirmed that they were in talks with Curry regarding this deal.
May 16, 2018 15:05
NEW DELHI: Sports social gaming platform Rooter has launched a new and improved version of its app, Rooter 3.0.  Featuring a flexible user interface, the latest update makes several new additions to the platform, most prominent of them being the introduction of a Sports Social Feed and the first-ever Live Fantasy Game in India for cricket.
May 12, 2018 18:05
NEW DELHI: NBA India announced on Friday that the event, Basketball Without Borders (BWB) Asia 2018 will be hosted in New Delhi at its academy, according to a PTI report. The NBA Academy India will be conducting the NBA and FIBA's global basketball development and community outreach program from May 30-June 2, marking the second instance of the event taking place in the country.
May 09, 2018 13:05
CALIFORNIA: The National Basketball Association (NBA) and Intel Capital on Tuesday announced a sports and entertainment technology innovation collaboration called the “NBA + Intel Capital Emerging Technology Initiative”.  The multi-year collaboration will see the two companies jointly evaluate global technology startups for potential investment and commercial collaboration.