Advertising

Ageas Federal Life Insurance Tuesday introduced its latest brand campaign film, "Cradle to Crease", an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

In today's rapidly evolving landscape, a child’s future isn't as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

Sep 30, 2020 15:09
KOLKATA: Real estate major Bengal Peerless Housing Development Company Ltd, Wednesday announced for India cricket captain Sourav Ganguly as its brand ambassador. Ganguly, currently president of the Board of Control for Cricket in India (BCCI), will primarily lead the Avidipta II campaign. 
Sep 30, 2020 11:09
PARIS: BKT is the newest Euroleague Basketball Premium Partner whose presence will be felt in the two club competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup.
Sep 29, 2020 19:09
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 13 Advertising Report, which has analysed data from the first four games of this year's 13th edition of the Indian Premier League and how it compares with IPL 12.    As per the report, the Top 5 categories were dominated by 'E-commerce' sector' and accounted for more than 40% share of Ad Volumes during first 4 matches of IPL 13.
Sep 29, 2020 16:09
MUMBAI: FC Goa Tuesday announced fast-growing Indian sports apparel company Six5Six as its official kit partner for the 2020-21 season.  Six5Six is also the current kit partners of the Indian national football team.
Sep 29, 2020 13:09
INTERNATIONAL FOOTBALL ICON Lionel Messi has been named as the world’s most marketable athlete for 2020. The Barcelona forward and six-time Ballon d’Or winner narrowly edges out fellow soccer star Cristiano Ronaldo to take top spot in SportsPro’s 2020 list of the World’s 50 Most Marketable Athletes.
Sep 28, 2020 19:09
MUMBAI: Megha Tata, managing director – South Asia, Discovery Communications India was unanimously elected president of the India Chapter of the International Advertising Association (IAA) at its AGM held here Monday.
Sep 28, 2020 17:09
Creating a unique pathway for the future stars of tennis, two legends have come together to empower young talent through the power of 5G. In a first-of-its-kind initiative, global smart device brand OPPO, along with retired pro-player Guy Forget, had a video call on OPPO’s famed Find X2 Pro device with junior tennis players from all around the world while being on the grounds of Roland-Garros.
Sep 25, 2020 17:09
NEW YORK: In a multi-year agreement, PepsiCo, Inc. extended its longstanding partnership with the PGA of America and, in a separate multi-year deal with the PGA of America and Ryder Cup Europe, expanded its golf reach to the Ryder Cup.
Sep 25, 2020 16:09
MELBOURNE: Cricket Australia Friday announced Cadbury as Support Partner of the Australian women’s cricket team. The partnership comes off the back of a landmark year for the women’s game that culminated in Australia claiming back-to-back T20 World Cup titles in front of a record 86,174 fans at the MCG on International Women’s Day (March 8).
Sep 25, 2020 16:09
MUMBAI: CEAT Tyres has signed actor Aamir Khan as its brand ambassador for two years. As part of an integrated marketing campaign, Aamir will feature in two commercials during the course of the Indian Premier League 2020 to promote CEAT’s SecuraDrive range of premium car tyres.