Advertising

Feb 12, 2021 18:02
LONDON: The England and Wales Cricket Board has announced a new, multi-year partnership with online used car marketplace Cinch, which will become principal partner to England cricket from May, when its current four-decade+ deal with NatWest ends.
Feb 10, 2021 13:02
MUMBAI: Disney+ Hotstar announced Wednesday the key sponsors for the ongoing Paytm India vs England series - Dream11 as the co-presenting sponsor, with ICICI Bank and Tata Cliq as the ‘powered by sponsors’. Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water have been signed on as associate sponsors. 
Feb 09, 2021 15:02
NEW YORK: Pepsico snack brand Lay's Tuesday premieres a new global campaign centered on "uniting and bringing joy to people around the world through football". 
Feb 08, 2021 12:02
DUBAI: The International Cricket Council (ICC) has announced BYJU’S, India’s largest EdTech company, as their global partner from 2021 to 2023. 
Feb 05, 2021 19:02
MUMBAI: Fantasy sports app and website Howzat has appointed cricketer Yuvraj Singh as its brand ambassador. With this association, the brand aims to leverage Yuvraj Singh’s popularity. The swashbuckling southpaw will feature in all Howzat advertisements and be a part of the platform’s brand communication.
Feb 05, 2021 17:02
SAN BRUNO, California: YouTube has introduced a refreshed destination to watch sports, and new ways for advertisers to "reach today's digital-first sports fans".
Feb 05, 2021 14:02
MADRID: Honda will continue to add to their illustrious history in Grand Prix racing as an agreement is signed with MotoGP commercial rights holder Dorna Sports S.L. to compete for the next five years, from 2022 to 2026.
Feb 04, 2021 18:02
MUMBAI: Star Sports, official broadcaster for the upcoming bilateral cricket series between India and England, has signed 18 brands as sponsors for the two-month tour by the Boys from Blighty, which kicks off Friday with the first Test in Chennai. 
Feb 02, 2021 20:02
BENGALURU: Herbalife Nutrition, the global leader in nutrition, announced the renewal of the contract with its sponsored athletes for the year 2021.
Jan 28, 2021 18:01
MANCHESTER CITY HAS ANNOUNCED AN expansion to its global partnership with leading consumer home appliances producer, Midea.