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IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Dec 17, 2020 15:12
MUMBAI: Marketing technology startup HockeyCurve Technology Labs, announced its newest win of Mobile Premier League (MPL), the fantasy gaming platform with more than 60 million users.
Dec 16, 2020 16:12
MUMBAI: Hero Indian Super League franchise Mumbai City FC Wednesday announced a new sponsorship with Zurich International Life Limited (Zurich), a leading life insurer in the Middle East, which will become the club’s official Insurance Partner in India and the UAE.  
Dec 15, 2020 19:12
NEW DELHI: Edtech startup Classplus on Monday announced former Indian cricket captain, Sourav Ganguly as its brand ambassador and nationwide celebrity endorser.
Dec 09, 2020 11:12
MUMBAI: The National Basketball Association (NBA) and Harman have announced a multiyear marketing partnership that makes Harman and its JBL brand the official headphone, speaker, and audio partner of the NBA in India.
Dec 07, 2020 18:12
LONDON Leicester City and King Power have launched a unique collaboration with Japanese streetwear brand, atmos. The partnership brings the Foxes together with one of Asia’s foremost fashion collaborators for a capsule collection inspired by the club’s growing relationship with the people of Thailand and a shared determination to overcome the odds.
Dec 07, 2020 17:12
NEW YORK: Major League Soccer and Kellogg’s have announced a multi-year partnership extension which designates Cheez-It and Pringles as the league’s official snacks, and Eggo as the official waffle. As part of the expanded partnership, Kellogg’s will continue to be an official partner of eMLS – MLS’ competitive EA SPORTS FIFA league.  
Dec 03, 2020 14:12
ST. PETERSBURG, FL, USA: The WTA (Women’s Tennis Association) has introduced a new corporate identity, redefining the organization's strength as a collective unit of inspiring athletes and tournaments. 
Dec 02, 2020 19:12
MUMBAI: Tennis superstar Roger Federer, who earlier this year regained possession of the iconic RF logo from Nike, Tuesday announced on his Twitter handle: “The RF hat is back!”
Dec 01, 2020 18:12
STEPHEN CURRY HAS JOINED THE ranks of sporting icons developing a personalised legacy line of sportswear. The Golden State Warriors superstar has partnered with Under Armour to create the Curry Brand, which launches Tuesday, December 1 and features footwear, apparel and accessories.
Dec 01, 2020 15:12
MUMBAI: Star and Disney India on Tuesday launched Sirius, an end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies.