Advertising

Ageas Federal Life Insurance Tuesday introduced its latest brand campaign film, "Cradle to Crease", an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

In today's rapidly evolving landscape, a child’s future isn't as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

Feb 10, 2018 16:02
MUMBAI: Bata, the European footwear major and India’s leading footwear brand, announced its association with Smriti Mandhana, the opening batsman of Indian Women’s Cricket Team.  Currently on the tour of South Africa as the vice-captain of the ODI squad, Smriti will be the new face of Bata's Power sportwear brand.
Feb 10, 2018 14:02
NEW YORK: Sequential Brands Group, Inc. has announced a multi-year partnership with NBA legend Kevin Garnett as the creative director and global brand ambassador for its basketball brand AND1. 
Feb 08, 2018 13:02
COLOMBO: India-based sports management company ITW Consulting has acquired in-stadia advertising and sponsorship rights from Sri Lanka Cricket (SLC) for its upcoming Nidahas Trophy 2018 tri-series that also features India and Bangladesh. Nidahas Trophy 2018 will include seven International T20’s from 6th – 18th March at Colombo's R Premadasa Stadium in. 
Feb 02, 2018 12:02
It was last September that Star India secured the five-year global media rights to the Indian Premier League with a winning bid of Rs 163.475 billion ($2.55 billion). Just over three months later, in December came the big bang announcement that the Walt Disney Co. had sealed a $52.4-billion all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch's empire.  
Jan 29, 2018 13:01
GENEVA: Swiss watch brand Anonimo has added to its portfolio of motorsport partnerships with a new multi-year agreement as the official timekeeper of the FIA World Rally Championship starting with the 2018 season, which kicked off last weekend with the legendary Monte-Carlo rally, the first of 13 rounds this year (see below for full calendar). 
Jan 19, 2018 12:01
MUMBAI: Rupinder Pal Singh, India's drag-flick specialist and penalty corner expert, has signed up with Cornerstone Sport, the Mumbai-based brand consultant  and talent representation agency. Cornerstone will work with the hockey ace on the management of his brand endorsements, commercial engagements and appearances. 
Jan 11, 2018 12:01
MUMBAI: India Under-19 cricket team captain Prithvi Shaw was on Wednesday signed as the brand ambassador of popular protein brand Protinex for five years. The youngster will be the face of global food company Danone's Protinex and would feature in key brand campaigns and initiatives, IANS reports.
Jan 06, 2018 15:01
HYDERABAD: Ace Spanish shuttler Carolina Marin, along with players of the Hyderabad Hunters franchise in the Premier Badminton League, has launched 'Mera Hoardings', a billboard advertising marketplace mobile app here. The app allows multiple hoarding companies and agencies sign up and register themselves to sell their vacant billboard/hoardings on online, a release from Mera Hoardings states.
Jan 02, 2018 12:01
MUMBAI: Sony Pictures Networks India is on track to cash in on the the most high profile cricket tour it will telecast since its acquisition of the Ten Sports Network from the Zee Group in September 2016, SPN's network sales head Rogit Gupta asserts.
Dec 21, 2017 10:12
MUMBAI: Indian skipper Virat Kohli has overtaken Bollywood star Shah Rukh Khan as the most valuable celebrity in the country, according to the latest Duff and Phelps brands report. Kohli’s brand value was $144 million, up 56 per cent from last year, with Shah Rukh Khan coming in second at $106 million.