Gaming

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
May 15, 2019 17:05
ESPN punts on sports betting content with Caesars tie-up
BRISTOL, Conn.: Las Vegas casino icon Caesars Entertainment Corp unveiled a tie-up with Walt Disney Co’s ESPN on Tuesday, the latest sign of the surge in investment by mainstream businesses since the US Supreme Court lifted a ban on sports betting last May.
May 14, 2019 16:05
Dream11 seals 4-yr partnership with T20 Mumbai League
MUMBAI: leading Indian fantasy sports platform Dream11 Tuesday announced its exclusive partnership with the Mumbai Cricket Association’s (MCA) T20 Mumbai League. Dream11 is now the ‘Official Fantasy Game Partner’ of T20 Mumbai League. The four-year partnership commences Tuesday with the start of Twenty20 Mumbai League.
May 10, 2019 16:05
Genius ink comprehensive UK football betting data deals
LONDON: Genius Sports Group has been appointed by Football DataCo, the data rights holder of all competitions organized by the Premier League, the English Football League and Scottish Professional Football League, as its official supplier of live data to the global sports betting sector.
May 09, 2019 12:05
Fox makes sports betting play with Stars stake buy
LOS ANGELES: Fox Sports, a unit of Fox Corporation, is buying 4.99% stake in gaming giant The Stars Group Inc.
May 07, 2019 18:05
Paytm's gaming platform claims 30m user milestone
MUMBAI: A year after digital wallet Paytm launched Gamepind, the gaming platform has hit the 30 million registered user mark, the parent company claims. Gamepind Entertainment Private Limited, the collaborative project of Paytm and Alibaba, has reported a 20% growth per month since it began operations with over 70 million gameplays each month.
May 06, 2019 17:05
NASCAR announces betting data partnership
DAYTONA BEACH, Fla.: NASCAR and Genius Sports, the global leader in sports data solutions, have announced a deal that will see Genius Sports develop an official NASCAR gaming offering for legal sportsbooks. The new agreement is the first step toward creating an advanced live betting product that will drive fan interest and deepen engagement around NASCAR race events.
May 04, 2019 12:05
EA Sports Madden NFL 19 Bowl breaks record
REDWOOD CITY, Calif.: Electronic Arts Inc. announced Friday that the culminating EA Sports Madden NFL 19 Championship Series event, Madden NFL19 Bowl, smashed franchise media consumption records solidifying its place in the mainstream esports lexicon.
Apr 27, 2019 15:04
Nielsen releases 'Esports Playbook for Brands' 2019
MUMBAI: Nielsen, the US-based global information and measurement company, has released its 2019 “Esports Playbook for Brands”. Esports provide a burgeoning platform for marketers looking to reach an increasingly elusive consumer. Interest in professional competitive video gaming is growing, with one in five fans globally beginning to follow esports just within the past year.
Apr 27, 2019 13:04
Formula E logo
Formula E partners Virtually Live in 'Ghost Racing'
PARIS: Fans can now put their skills to the test with the release of ‘Virtually Live Ghost Racing: Formula E’ - a ground-breaking mobile game allowing players to race against the ABB FIA Formula E Championship drivers in real time, using innovative telemetry technology together with Virtually Live.
Apr 24, 2019 16:04
MPL Seria A funding
Mobile Premier League raises $35.5m in Series A funding
MUMBAI: Mobile Premier League (MPL) has announced a Series A investment of $35.5 million, led by Sequoia India, Times Internet, and GoVentures with participation from other investors, including RTP Global, BeeNext, Base Growth, and Venture Highway. The funds will enable the newly launched mobile gaming platform to invest in product and user growth in India.
Subscribe to Gaming