Endorsements

Biryani By Kilo announces its collaboration with Indian cricketer  Shivam Dube. This partnership aims to celebrate the spirit of the Indian Premier League with the flavours of the brand's culinary delights and elevate the matchday experience.

This strategic choice is further amplified by biryani's status as the most-ordered dish during this IPL season. By partnering with the rising star, the brand aims to connect with cricket fans on a deeper level and position itself as the go-to choice for delectable food throughout the season.

Mar 25, 2022 07:03
NEW YORK: adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 adidas-sponsored schools. Tied to this year’s 50th anniversary of Title IX, the new program will be focused on achieving an enduring goal from the brand: creating a more equitable future in sport.
Mar 25, 2022 07:03
BENGALURU: Indian cricketer Mayank Agarwal begins a new inning as an investor in Fullife Healthcare Pvt. Ltd, the parent company of sports nutrition brand Fast&Up. 
Mar 24, 2022 06:03
MUMBAI: Packaged coffee products maker Rage Coffee on Wednesday said it has secured funding from Virat Kohli. The food and beverage D2C brand has also been roped in the former Indian cricket team captain as its brand ambassador. The Delhi-based startup did not disclose the amount of investment made by Kohli.
Mar 16, 2022 20:03
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Wednesday announced the launch of its most powerful device yet – the Hypervolt 2 Pro, in India. 
Mar 14, 2022 18:03
MUMBAI: Full-stack used car platform Spinny has launched its first national marketing campaign with the brand promise of “Khushiyon Ki Long Drive”.  Highlighting the brand’s vision to turn the car buying and ownership journey into a simple and delightful experience, the ads feature brand ambassadors Sachin Tendulkar and PV Sindhu. 
Mar 07, 2022 14:03
MUMBAI: Rising motorsport talent Jehan Daruvala has signed an exclusive representation agreement with Indian sports marketing agency Meraki Sport & Entertainment Pvt. Ltd. The announcement comes as the 23-year-old racing talent, who is also part of the Red Bull Junior Program, begins his pre-season testing with reigning F2 champions Prema Racing, for the 2022 FIA Formula 2 championship March 7.
Mar 04, 2022 19:03
MUMBAI: Hyundai Motor India Friday launched #TheDriveWithin campaign to celebrate the spirit of sports and showcase the inspiring real-life stories of four Indian women cricketers Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues.
Mar 04, 2022 18:03
MUMBAI: Balkrishna Industries Ltd. (BKT), a leading Indian multinational off-highway tire manufacturer, has roped in Hindi film A lister Ranveer Singh as its brand ambassador. 
Mar 01, 2022 19:03
MUMBAI: LaLiga India and Rohit Sharma announce a digital campaign, #HitmanAtHome, through which top five winners will get the opportunity to speak with the LaLiga brand ambassador.  Rohit showcased his own football skills in the video and invited his fans to do the same to win the challenge.
Feb 24, 2022 17:02
MUMBAI: Cricket legend Sachin Tendulkar has vowed to take legal action over the misuse of his image after his attention was drawn to allegedly morphed images being used to endorse a casino. Tendulkar's images were used to promote 'Big Daddy' casino, which is located in Goa, PTI reports.