Endorsements

Biryani By Kilo partners Shivam Dube with 'Dumdaar' flavours

SportzPower Team

Apr 29, 2024 20:04

Read more about Biryani By Kilo partners Shivam Dube with 'Dumdaar' flavours
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Biryani By Kilo announces its collaboration with Indian cricketer Shivam Dube. This partnership aims to celebrate the spirit of the Indian Premier League with the flavours of the brand's culinary delights and elevate the matchday experience.

This strategic choice is further amplified by biryani's status as the most-ordered dish during this IPL season. By partnering with the rising star, the brand aims to connect with cricket fans on a deeper level and position itself as the go-to choice for delectable food throughout the season.

Apr 20, 2022 15:04

Suresh Raina face of Maggi campaigns around cricket

MUMBAI: Leading noodles brand Maggi has launched a new campaign to "celebrate cricket" and has roped in cricketer Suresh Raina as its face. Talking about his association with the campaign, Raina said, “It is an honour to be associated with Maggi – a brand that has a legacy of more than four decades in the country. It has been a lot of fun shooting for the commercials...”

Apr 19, 2022 13:04

Justin Gatlin is intl event ambassador for TCS World 10K

BENGALURU: Boosting India’s return to running, Procam International, promoters of the Tata Consultancy Services (TCS) World 10K Bengaluru, Tuesday announced Justin Gatlin – the 2004 Olympic 100m champion and four-time World Athletics Championships Gold medallist – as the International Event Ambassador for the 14th edition of the race, scheduled for 15th May.

Apr 14, 2022 10:04

Llyod ropes in Ganguly as brand ambassador for eastern market

MUMBAI: Lloyd, one of consumer durable brand of Havells India, Thursday announced its association with BCC president and former Indian cricket captain Sourav Ganguly as brand ambassador for markets in the eastern part of India. As a part of the association, Sourav will endorse Lloyd range of consumer durables, through promotion, advertising and marketing.

Apr 13, 2022 17:04

Muthoot FinCorp launches new RCB TVC - 'Freedom to Choose'

NEW DELHI: Star cricketer Virat Kohli led a host of Royal Challengers Bangalore players, including Dinesh Karthik, Mohammed Siraj, Harshal Patel and Finn Allen to bat for “Freedom of Choice” in Muthoot FinCorp’s latest TVC campaign.

Apr 13, 2022 17:04

MSD fronts Gulf Oil's digital-first campaigns targeting S India

CHENNAI: Gulf Oil Lubricants has released its digital-first campaign for the ongoing Indian Premier League starring brand ambassador MS Dhoni. Aimed at building a strong consumer connect, these campaign films witness Dhoni delivering dialogue in Tamil and Telugu for the first time.

Apr 13, 2022 06:04

Flatheads onboards Gaurav Kapur as investor, brand ambassador

BENGALURU: Direct-to-customer (D2C) online casual sneakers brand Flatheads has announced Indian television actor and cricket presenter Gaurav Kapur as its brand ambassador. Kapur has also invested in the brand as an angel investor participating in its pre-Series A.

Apr 11, 2022 21:04

JSW Sports adds Jemimah Rodrigues to athletes roster

MUMBAI: JSW Sports has announced the signing of 21-year-old Indian women cricketer Jemimah Rodrigues on a multi-year deal. As part of the association, Rodrigues’ commercial and brand partnerships will be managed by the sports wing of the JSW Group. The all-rounder was earlier represented by Baseline Ventures, which had signed her on in 2018.

Apr 05, 2022 22:04

KL Rahul aboard innerwear brand XYXX as ambassador / investor

MUMBAI: Men's innerwear and lounge wear brand XYXX Tuesday announced cricketer KL Rahul as its brand ambassador. XYXX also announced that KL Rahul had invested an undisclosed amount in the company (translated, sweat equity?). For the record, in June 2021, XYXX had raised Rs 30 crore in Series-A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners.

Mar 30, 2022 18:03

Socios scores Lionel Messi as global brand ambassador

PARIS: Football superstar Lionel Messi has signed on with Socios.com as the digital fan token company's global brand ambassador. Messi’s agreement with Socios will last for an initial period of three years. While financial terms were not disclosed, Reuters puts the endorsement deal value at $20 million.

Mar 29, 2022 15:03

Virat India's No.1 celeb brand for 5th yr; Sindhu enters Top 20

MUMBAI: For a fifth year running, cricketer Virat Kohli has emerged as India's most valued celebrity, but... The star batsman's resignation from captaincy roles across formats has seen his brand value drop from $237.7 million in 2020 to $185.7 million in 2021, the Celebrity Brand Valuation Report 2021 released by Duff & Phelps, Tuesday, avers.

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