Branding and Licensing

LONDON: Fantastec SWAP, the United Kingdom-based blockchain authenticated collectibles app, have announced a new partnership with Bundesliga heavyweights Borussia Dortmund.

With this licensing agreement, Dortmund becomes the second major football club in the world to associate with Fantastec. Last month, Premier League’s Arsenal FC confirmed a similar sort of deal with the brand.

Oct 23, 2017 14:10
MADRID: Amid Catalonia’s ongoing drive for independence, FC Barcelona has reached agreement with Spanish theme park conglomerate Parques Reunidos to open a series of branded leisure and entertainment centres across the world.
Oct 23, 2017 14:10
LONDON: Leading international sports media company MP & Silva has appointed Seamus O’Brien as president and Group chief executive officer, effective 1st January 2018. Jochen Lösch, who O’Brien replaces, will remain connected to MP&S at the least for the near term in a consultative capacity.
Oct 16, 2017 15:10
MUMBAI: Global e-retail giant Amazon could soon take on big sports apparel names like Nike and Lululemon. The company is working with known sportswear-makers' suppliers and manufacturers, and although the project is still in early stages, it has started ordering small batches of products as part of the trial, according to a Bloomberg report.
Oct 11, 2017 14:10
BENGALURU: The Virat Kohli helmed Indian Premier League franchise Royal Challengers Bangalore (RCB) has unveiled its athleisure apparel range in partnership with Indian knitwear brand Status Quo.  The collaboration has been powered by Black White Orange Brands Pvt. Ltd, RCB's global licensing partner.
Oct 04, 2017 14:10
STAMFORD, CT: Sports marketing agency Octagon has appointed former MP & Silva executive William Mao to its Global Media Rights Consulting group.  Mao will report to Octagon Media Rights Consulting SVP and lead Daniel Cohen - who also previously worked for MP & Silva - and will be based in the agency's New York office. 
Sep 27, 2017 15:09
BENGALURU: Reebok has signed on Hindi film actor Shahid Kapoor as its new brand ambassador, joining Kangana Ranaut who has been the face of the brand in India since 2016. Kapoor was present to inaugurate a new Reebok store at  Brigade Road along with Silvia Tallon, senior Marketing director, Reebok India.
Sep 09, 2017 13:09
MUMBAI: Indian cricket skipper Virat Kohli plans to launch a new athletic leisure brand in November, in association with sports lifestyle brand Puma.
Sep 08, 2017 11:09
NEW DELHI: AIFF's kit partner Nike on Thursday launched Under-17 national football team kit, a month ahead of the kick-off the prestigious FIFA event.
Sep 01, 2017 17:09
MUMBAI: Chinese professional sports brand Peak has rolled out what it claims is the world's first 3D wearable printed basketball boot.
Jun 20, 2017 14:06
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